The necklace is featured in the brand’s “Rebel Heart” campaign starring Adam Levine and Behati Prinsloo.
Watchmakers create for a cause, again
A total of 33 watch brands have come up with one-off timepieces for this year’s Only Watch auction, a charity event that takes place each year in Monaco to benefit muscular dystrophy research.
Only Watch, which is in its fifth year, is scheduled for Sept. 28, at the conclusion of the Monaco Yacht Show.
All proceeds from the sale of the timepieces benefit the Association Monégasque contre les Myopathies, the Monaco Association Against Duchenne Muscular Dystrophy. The organization focuses on financing research to slow and eventually heal this specific type of muscular dystrophy, which impacts one in 3,500 boys, weakening the muscles and leading to lung and heart complications that prove fatal with the onset of adulthood.
Participating brands include Bell & Ross, Blancpain, Breguet, Chopard, Frédérique Constant, Girard Perregaux, Patek Philippe, Ulysse Nardin and Zenith.
On Thursday, Antiquorum Auctioneers, one of the Only Watch organizers, announced that it is offering a first look at some of the timepieces created for this year’s auction on its website.
Antiquorum will begin previewing the Only Watch timepieces on Sept. 2 in Tokyo, making stops in Singapore, Hong Kong, Shanghai, Beijing, New York and Geneva.
The preview will conclude with a presentation during the Monaco Yacht Show, scheduled for Sept. 25 to 28. The auction is scheduled for 11 a.m. local time on the 28th in the Salle Belle Epoque at the Hôtel Hermitage.
In addition to Antiquorum, the Monegasque Association against Muscular Dystrophy and the Monaco Yacht Show organized the auction.
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