The necklace is featured in the brand’s “Rebel Heart” campaign starring Adam Levine and Behati Prinsloo.
Pandora Just Launched a Harry Potter Collection
Harry Potter devotees can now express their fandom with sterling silver charms.
Copenhagen—Just in time for the holidays, Pandora has launched a new capsule collection commemorating some of pop culture’s most beloved magical characters.
In conjunction with Warner Bros. Consumer Products, the Danish jewelry company has introduced a 12-piece Harry Potter range consisting of charms, pendants and a bangle bracelet.
Harry Potter’s namesake wizard, along with fellow witch and wizard Hermione Granger and Ron Weasley, are depicted in sterling silver charms.
Other symbols of the franchise shown in the collection are Hogwarts Castle, a Golden Snitch, which is available as a charm or a bracelet, Dobby the Elf and the Hogwarts Express train.
There are also four dangling pendants to represent each of Hogwarts’ four wizarding houses: Gryffindor, Ravenclaw, Hufflepuff and Slytherin.
The silver collection features small pops of color courtesy of enamel or colored cubic zirconia stones. The Golden Snitch pendant is the sole piece to be plated in “Pandora Shine,” or 18-karat gold-plated sterling silver.
Available online and in stores starting Nov. 28, the collection starts at $45 and tops off at $90.
Pandora Chief Creative and Brand Officer Stephen Fairchild said in a statement: “Through our Harry Potter-inspired jewelry, Pandora and Harry Potter fans can express their love for magic, fantasy, bravery and the power of friendship. Pandora fans have asked for this collection for years, and we are really excited that it is here.”
Pandora’s Harry Potter capsule is one of several recent jewelry and timepiece collections to capitalize on popular films and franchises.
Roberto Coin is one of the latest jewelry companies to partake in the jewel/film crossover, introducing a collection inspired by Frozen 2.
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