The mining giant also wants to offload its platinum business as part of an overhaul designed to “unlock significant value.”
DPA Launches Free Online Diamond Learning Program
The hour-long program, “Behind the Brilliance of Diamonds,” is designed to help U.S. retailers.
New York—The Diamond Producers Association has launched a diamond e-learning program for U.S. retailers.
“Behind the Brilliance of Diamonds” is an hour-long program, split into three information modules, offering educational material and quizzes designed to go beyond the 4Cs of diamonds.
The training program is free to use.
The DPA is offering rewards for retail sales associates who complete it; for each module completed, points are awarded that can be redeemed for a gift card worth up to $25 to one of several retailers.
Sales associates who complete the program also will be entered to win a grand prize for an all-expenses-paid trip for two to New York City, valued at $4,000.
The trip will offer exclusive behind-the-scenes access to the New York diamond industry, the DPA said, including a personal tour of a diamond cutting facility.
The drawing for the trip will take place in the fall.
“The Diamond Producers Association’s e-learning program, ‘Behind the Brilliance of Diamonds,’ offers a clear and concise, open platform for the industry,” said Grant Mobley, DPA’s Trade Relations Lead.
“Whether you have been working with diamonds for one day or 20 years, the program relates compelling stories about the history of natural diamonds, easy-to-digest and well-researched facts, and memorable details about the important benefits that the natural diamond industry makes to the world.”
To access the diamond e-learning platform, visit DiamondProducers.com. For more information or assistance, watch the DPA’s brief video hosted online.
The Latest
Christie's is selling one of the diamonds, moving forward with its Geneva jewelry auction despite the cyberattack that took down its website.
The ad aims to position platinum jewelry as ideal for everyday wear.
Despite the rising prices, consumers continue to seek out the precious metal.
The move follows a price-drop test run in Q4 and comes with the addition of a “quality assurance card” from GIA for some loose diamonds.
The site has been down since Thursday evening, just ahead of its spring auctions.
The late former U.S. Secretary’s collection went for quadruple the sale’s pre-sale estimate.
Tradeshow risks are real. Get tips to protect yourself before, during and after and gain safety and security awareness for your business.
Three fifth graders’ winning designs were turned into custom jewelry pieces in time for Mother’s Day.
Kimberly Adams Russell is taking over the role from her father, David Adams, marking the third generation to hold the title.
As a token of womanhood, this necklace depicts when Venus was born from the sea.
The deal gives the retailer control over the distribution of Roberto Coin jewelry in the U.S., Canada, Caribbean, and Central America.
Show your mother some love with a piece of fine jewelry.
The company’s Easton location will remain open.
Brian D. Fleming of Carla Corporation was elected to serve a one-year term in the role.
Sponsored by the Las Vegas Antique Jewelry and Watch Show
Tobak, author of “Ice Cold: A Hip-Hop Jewelry History,” shares how the exhibition came to be, and the pieces people may be surprised to see.
Stars adorned themselves in emeralds, platinum, and myriad bird motifs, writes Associate Editor Natalie Francisco.
M.S. Rau is set to open a seasonal gallery in the high-end resort town early next month.
The branded jewelry market is thriving, said Richemont Chairman Johann Rupert.
The six designers, all participants in the show’s Diversity Action Council mentorship program, will exhibit in Salon 634.
The highlight of his collection is the coveted Patek Philippe Grandmaster Chime, which could sell for up to $5 million.
The “Venetian Link” series modernizes the classic Veneziana box chain in its bracelets and necklaces.
The Seymour & Evelyn Holtzman Bench Scholarship will provide tuition assistance to two low-income students.
The Swiss watchmaker said the company’s plans to use a new version of the Hallmark crown on jewelry would confuse consumers.
The executive talked about the importance of self-purchasers and how fuel cell electric vehicles are going to fuel demand for platinum.
The Indian jeweler’s new store in Naperville, Illinois marks its 350th location, part of its ongoing global expansion plans.