The mining giant also wants to offload its platinum business as part of an overhaul designed to “unlock significant value.”
Royal Chain Releases First Bridal Catalog
Aptly named “After the Ring,” the themed book focuses on add-on sale items to help retailers retain their customers longer.
New York—Royal Chain, a jewelry manufacturer known primarily for creating gold and precious metal jewelry, has released its first bridal catalog.
Aptly named “After the Ring,” the bridal-themed book provides a line of Royal Chain jewelry focused on add-on sale items for purchase after the ring instead of semi-mounts or wedding bands.
The idea to create the company’s first bridal-themed book, which is 24 pages long, came from Royal Chain Vice President of Marketing Phillip Gabriel Maroof, who saw it as a way to cater to the bridal market without “deviating from the company’s roots,” Royal Chain said in a press release.
It also is designed to help retailers who feel that they lose all additional wedding-related sales to big box stores and online sellers once the ring is purchased.
With pieces starting as low as $29, “After the Ring” includes items the bride might want for her big day or bridesmaid gifts, among other options; the collection features jewelry items in sterling silver, 14-karat gold and 18-karat gold, and some set with diamonds and colored gemstones.
It can be previewed on the Royal Chain website.
Retailers will be able to use the catalog in their stores as a guide for customers to complete their bridal jewelry needs post-diamond purchase.
It will be available for pick-up at spring buying shows, beginning with RJO, which starts Saturday in Nashville. The catalog also will be mailed out to all Royal Chain customers at the end of the month.
To request a copy or for more information, contact the company at marketing@royalchain.com.
The Latest
Christie's is selling one of the diamonds, moving forward with its Geneva jewelry auction despite the cyberattack that took down its website.
The ad aims to position platinum jewelry as ideal for everyday wear.
Despite the rising prices, consumers continue to seek out the precious metal.
Retailers can customize and print the appraisal brochures from their store.
The move follows a price-drop test run in Q4 and comes with the addition of a “quality assurance card” from GIA for some loose diamonds.
The site has been down since Thursday evening, just ahead of its spring auctions.
Tradeshow risks are real. Get tips to protect yourself before, during and after and gain safety and security awareness for your business.
The late former U.S. Secretary’s collection went for quadruple the sale’s pre-sale estimate.
As a token of womanhood, this necklace depicts when Venus was born from the sea.
The deal gives the retailer control over the distribution of Roberto Coin jewelry in the U.S., Canada, Caribbean, and Central America.
Show your mother some love with a piece of fine jewelry.
The company’s Easton location will remain open.
Brian D. Fleming of Carla Corporation was elected to serve a one-year term in the role.
Sponsored by the Las Vegas Antique Jewelry and Watch Show
Tobak, author of “Ice Cold: A Hip-Hop Jewelry History,” shares how the exhibition came to be, and the pieces people may be surprised to see.
Stars adorned themselves in emeralds, platinum, and myriad bird motifs, writes Associate Editor Natalie Francisco.
M.S. Rau is set to open a seasonal gallery in the high-end resort town early next month.
The branded jewelry market is thriving, said Richemont Chairman Johann Rupert.
The six designers, all participants in the show’s Diversity Action Council mentorship program, will exhibit in Salon 634.
The highlight of his collection is the coveted Patek Philippe Grandmaster Chime, which could sell for up to $5 million.
The “Venetian Link” series modernizes the classic Veneziana box chain in its bracelets and necklaces.
The Seymour & Evelyn Holtzman Bench Scholarship will provide tuition assistance to two low-income students.
The Swiss watchmaker said the company’s plans to use a new version of the Hallmark crown on jewelry would confuse consumers.
The executive talked about the importance of self-purchasers and how fuel cell electric vehicles are going to fuel demand for platinum.
The Indian jeweler’s new store in Naperville, Illinois marks its 350th location, part of its ongoing global expansion plans.
It will award a graduating high school student with about $10,000 toward a GIA diploma and an internship with the Seattle-based jeweler.