The announcement coincided with its full-year results, with growth driven by its jewelry brands.
Pandora Is the Butt of an SNL Joke
Saturday Night Live poked fun at the charm company, alluding that Pandora was the perfect gift for clueless husbands.
New York--You know when you’ve made it when you’ve caught the attention of Saturday Night Live, and Pandora earned an entire skit parodying their charms this past Saturday.
In a commercial spoof titled “Holiday Jewelry,” the sketch comedy show poked fun at the charm company, alluding that Pandora was an on-the-nose gift for clueless husbands who could buy their wives a bracelet, then continue to give them $60 charms for every gift-giving occasion going forward.
“Pandora charms say the things you want to tell her the most,” a voiceover intoned, “like, ‘I know what job you have and that job is nurse,’ or, ‘You like drinking,’” as a nurse’s hat charm and martini charm were shown.
A less-than-ecstatic Kate McKinnon accepted a charm resembling a Starbucks coffee cup from her sketch husband Mikey Day, lamenting, “I got him a motorcycle.”
Pandora took the high road, responding to the spoof with the Tweet seen below.
Hand-finished charms are what we do! Here's a little something to show how much you mean to us. #PANDORAforLife #SNL pic.twitter.com/yj1qZnGsNq
— PANDORA N. America (@PANDORA_NA) December 18, 2017
Watch the full Saturday Night live skit in the video below.
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