Kimberly Adams Russell is taking over the role from her father, David Adams, marking the third generation to hold the title.
Citizen Partners with Tennis’s Legendary King
In a timely move, the watch brand has tapped tennis star and gender equality advocate Billie Jean King for its latest partnership.
New York--Citizen announced this week that it has inked a partnership with a tennis star who is as well-known as an advocate gender equality and social justice as she is for winning.
Just as the watch brand marks its 25th anniversary as the official timekeeper of the U.S. Open, it is teaming up with tennis legend Billie Jean King and sponsoring an upcoming movie about what was perhaps her most famous match.
King played professionally between 1959 and 1983. In that time, she won 39 Grand Slam titles playing singles, women’s doubles and mixed doubles.
She also is the founder of the Women’s Tennis Association, the Women’s Sports Foundation and co-founder of World Team Tennis, a professional tennis league.
And the building that houses the biggest tennis tournament played in the United States bears her name: the USTA Billie Jean King National Tennis Center in Queens, New York is where the U.S. Open is played.
In the coming months, Citizen will partner with the tennis legend and her Billie Jean King Leadership Initiative, a nonprofit that promotes diversity and inclusion in leadership.
In addition, the watch brand will be the exclusive timepiece sponsor of the upcoming movie “Battle of the Sexes,” due out Sept. 22.
Starring Oscar award-winner Emma Stone (“La La Land”) and Steve Carell, of “The Office” fame, the film details the widely watched 1973 match between a then 29-year-old King, played by Stone, and tennis pro Bobby Riggs, who was 55 at the time.
King won the match, and her victory was considered a staple in public acceptance of women’s tennis and the women’s movement overall.
During the U.S. Open, Aug. 28 to Sept. 10, and throughout the film’s release, Citizen will be creating promotions around the movie, King and the Billie Jean King Leadership Initiative, and will sponsor a special panel discussion with King, select cast members and other notable personalities.
“I’m thrilled to be part of the Citizen watch family, which, over the years, has distinguished itself by supporting causes focused on equality,” King said. “Together with Citizen and the Billie Jean King Leadership Initiative, we will present many exciting programs and amplify the message of equal rights, equal pay and other issues that are important to both men and women.”
The Latest
As a token of womanhood, this necklace depicts when Venus was born from the sea.
The deal gives the retailer control over the distribution of Roberto Coin jewelry in the U.S., Canada, Caribbean, and Central America.
Tradeshow risks are real. Get tips to protect yourself before, during and after and gain safety and security awareness for your business.
Show your mother some love with a piece of fine jewelry.
The company’s Easton location will remain open.
Brian D. Fleming of Carla Corporation was elected to serve a one-year term in the role.
Meet Ben Claus—grand prize winner of For the Love of Jewelers 2023 Fall Design Challenge.
Sponsored by the Las Vegas Antique Jewelry and Watch Show
Tobak, author of “Ice Cold: A Hip-Hop Jewelry History,” shares how the exhibition came to be, and the pieces people may be surprised to see.
Stars adorned themselves in emeralds, platinum, and myriad bird motifs, writes Associate Editor Natalie Francisco.
M.S. Rau is set to open a seasonal gallery in the high-end resort town early next month.
The branded jewelry market is thriving, said Richemont Chairman Johann Rupert.
The six designers, all participants in the show’s Diversity Action Council mentorship program, will exhibit in Salon 634.
The highlight of his collection is the coveted Patek Philippe Grandmaster Chime, which could sell for up to $5 million.
The “Venetian Link” series modernizes the classic Veneziana box chain in its bracelets and necklaces.
The Seymour & Evelyn Holtzman Bench Scholarship will provide tuition assistance to two low-income students.
The Swiss watchmaker said the company’s plans to use a new version of the Hallmark crown on jewelry would confuse consumers.
The executive talked about the importance of self-purchasers and how fuel cell electric vehicles are going to fuel demand for platinum.
The Indian jeweler’s new store in Naperville, Illinois marks its 350th location, part of its ongoing global expansion plans.
It will award a graduating high school student with about $10,000 toward a GIA diploma and an internship with the Seattle-based jeweler.
Wheat Ridge, Colorado police took a 50-year-old man into custody Wednesday following a two-month search.
PGI partnered with four new and seven returning designers for its annual platinum capsule collection.
Nicolosi, president and CEO of The Kingswood Company, previously sat on WJA’s board from 2011 to 2018.
Karina Brez’s race-ready piece is a sophisticated nod to the horse-rider relationship.
The men are allegedly responsible for stealing millions in jewelry and other valuables in 43 burglaries in 25 towns across Massachusetts.
“Horizon” invites individuals to explore the limitless possibilities that lie ahead, said the brand.