De Beers’ rough diamond sales were down 18 percent year-over-year in its latest round of sales.
Forevermark ‘pops up’ in NYC
This week in New York, De Beers held a “pop-up” sale for its Forevermark diamond brand in conjunction with GiltCity and Long Island couture retailer London Jewelers. For those of you who don’t know, pop-up events are a trendy new...
This week in New York, De Beers held a “pop-up” sale for its Forevermark diamond brand in conjunction with GiltCity and Long Island couture retailer London Jewelers.
For those of you who don’t know, pop-up events are a trendy new type of sale held by a specific brand that take place in a random space (not the brand’s store) for a short period of time (in Forevermark’s case, one day) and then disappear as quickly as they popped up.
Members of GiltCity, a private sale site that focuses on selling tickets to events and experiences in 10 major metropolitan areas worldwide, purchased tickets to the Forevermark pop-up party for $35. Once there, GiltCity members took the Forevermark Diamond Masterclass, which I took in London, and then had the chance to browse and shop the brand.
So, just who is De Beers reaching by going through GiltCity? The young, upwardly mobile, potential self-purchasers every retailer should be trying to get into their store.
According to Gilt demographics provided to National Jeweler, the average age of their customer is 20 to 39 and the gender breakdown is 70 percent female/30 percent male. A whopping 70 percent of those using the site have a household income of $100,000 a year or more.
It’s the perfect group to introduce to diamond jewelry and the perfect way to engage them: through a private sale site offering a limited-time event, both of which are extremely popular right now.
De Beers may no longer be the biggest diamond company in the world anymore but the firm that came up with “A Diamond Is Forever” still knows a thing or two about marketing.
The Latest
Sponsored by the Las Vegas Antique Jewelry & Watch Show
The Patek Philippe expert will serve as personal curator for the brand-focused company.
With Ho Brothers, you can unlock your brand's true potential and offer customers the personalized jewelry experiences they desire.
The 553-square-foot shop is aboard the Carnival Jubilee cruise ship.
NDC filed a complaint against Skydiamond for use of phrases like “diamonds made entirely from the sky.”
John Carter received the AGS’s highest honor Tuesday afternoon at Conclave in Austin, Texas.
For over 30 years, JA has advocated for the industry, fought against harmful legislation and backed measures that help jewelry businesses.
LVMH said the company performed well despite an uncertain geopolitical and economic environment.
B&D Sales and Service held a ribbon-cutting event for its new location in Cranston, Rhode Island.
It’s ultra-feminine and filled with gold, pearls, and soft pastels.
Emily Highet Morgan and Emily Bennett have joined the agency’s team.
Its updated book for mountings is also now available.
She has been with the organization since 2010, most recently serving as its chief officer of PR and industry relations.
Joyce’s Jewelry sued the bank after cybercriminals drained its accounts of nearly $1.6 million through a series of wire transfers.
He is remembered by loved ones for his loyalty, integrity, and kindness.
Hosted by Freeman’s | Hindman, the sale will take place May 7-8.
The auction house said all 24 timepieces offered in its underground sale of rare and avant-garde watches quickly found buyers.
From lab-grown diamonds and AI to the inevitable Taylor Swift mention, here are some of Conclave’s most intriguing educational offerings.
From cybersecurity liability to trade show coverage, insurance experts share tips on how to build the right policy.
The charm is a modern rendition of the evil eye amulet that has been worn for thousands of years.
Ahead of its trade show next month, TJS awarded free registration and accommodations to one jewelry professional and three students.
By the end of this year, SRK’s diamond manufacturing complexes will achieve net zero emissions, one of an impressive array of achievements.
Members can still sell lab-grown stones, it said, but only natural gems are allowed on the show floor.
He is remembered for his charisma, passion, integrity, kindness, and wit.
The retailer also appointed two new board members, avoiding a proxy fight from a potential buyer.
The bridal collection consists of 35 engagement rings and seven wedding bands.