The necklace is featured in the brand’s “Rebel Heart” campaign starring Adam Levine and Behati Prinsloo.
Create buzz around the cash register
One idea that popped into my head during Tuesday's eco-luxe event (other than ‘I am a wasteful human being who needs to recycle more’) is that it's probably not a bad time to invest in some socially conscious, lower-price-point pieces...
One idea that popped into my head during Tuesday's eco-luxe event (other than ‘I am a wasteful human being who needs to recycle more’) is that it's probably not a bad time to invest in some socially conscious, lower-price-point pieces to stick by the cash register.
Case in point: a new line called "Let it Bee."
This line of bee-themed jewelry is attempting to create buzz around an issue that maybe doesn't get as much play as larger environmental issues, such as the plight of the polar bears, but is a big problem just the same: Colony Collapse Disorder, or CCD.
Not to be confused with the awful Catholic version of Sunday school I was forced to attend every Sunday of my young life (thanks, Mom), CCD refers to the unexplained phenomenon of workers bees abandoning their hives, leaving the other bees behind. Without the workers, the hive collapses and the majority of its occupants die off.
What this means, in the long run, is fewer busy bees to pollinate crops, which, in turn, has an effect on the food chain.
Feel like the only thing we'll be missing if honeybees disappear is, well, honey? Consider a 2008 report from Congress that shows that honeybees are the most valuable economic pollinators of crops worldwide, contributing to the production of many fruits, vegetables, tree nuts, forage crops (plants eaten by grazing livestock) and some field crops (plants we eat).
I don't want to turn this jewelry blog into a biology lesson, so if you want more information on CCD, click here, or to download a PDF of the report just mentioned, click here.
In any case, “Let it Bee,” which consists of two distinct collections, features unique designs and is priced very well.
Pieces in the basic “Honey Bee Line” start at $15.99, while the more upscale pieces in the “Colony Culture Collection,” will run customers a max of $160.
(The “Apiary” bracelet pictured here is part of the Colony Culture Collection.)
Of course this isn’t fine jewelry (though the line's creator Meg Bryson wouldn't object to crafting a few high-end pieces), but it's cute, the designs are great and I could see the line having mass appeal to a number of age groups, from grandmas to young girls.So would it be such a crime to place it by the cash register and sell it as an add-on?
It's for
Carrying the jewelry helps spread the word about CCD, giving life to the old adage "you learn something new everyday," and conveys a message of being socially responsible to your customers.
This is a line you can carry in good conscience, even if you hate bees because you've been stung too many times.
The Latest
The two organizations will host a joint event, “Converge,” in September 2025.
Big changes appear to be on the horizon for the diamond miner and its parent company, Anglo American.
With Ho Brothers, you can unlock your brand's true potential and offer customers the personalized jewelry experiences they desire.
Padis succeeds Lisa Bridge, marking the first time the organization has had two women board presidents in a row.
The Royal Oak Perpetual Calendar "John Mayer" was celebrated at a star-studded party in LA last week.
The announcement came as the company reported a 23 percent drop in production in Q1.
For over 30 years, JA has advocated for the industry, fought against harmful legislation and backed measures that help jewelry businesses.
The three-time Pro Bowler continues to partner with the retailer, donating to a Detroit nonprofit and giving watches to fans.
A double-digit drop in the number of in-store crimes was offset by a jump in off-premises attacks, JSA’s 2023 crime report shows.
Inspired by the Roman goddess of love, the designer looked to the sea for her new collection.
The luxury titan posted declining sales, weighed down by Gucci’s poor performance.
The selected nine organizations have outlined their plans for the funds.
The mining company’s Diavik Diamond Mine lost four employees in a plane crash in January.
The crown introduced a dozen timepieces in Geneva, including a heavy metal version of its deep-sea divers’ watch.
Emmanuel Raheb recommends digging into demographic data, customizing your store’s communications, and retargeting ahead of May 12.
Located in the town of Queensbury, it features a dedicated bridal section and a Gabriel & Co. store-in-store.
A 203-carat diamond from the alluvial mine in Angola achieved the highest price.
Ruser was known for his figural jewelry with freshwater pearls and for his celebrity clientele.
The “Rebel Heart” campaign embodies rebellion, romance, and sensuality, the brand said.
The overhaul includes a new logo and enhanced digital marketplace.
The money will go toward supporting ongoing research and aftercare programs for childhood cancer survivors.
A new addition to the “Heirloom” collection, this one-of-a-kind piece features 32 custom-cut gemstones.
Last month in Dallas, David Walton pushed another jeweler, David Ettinger, who later died.
The move will allow the manufacturing company to offer a more “diverse and comprehensive” range of products.
From now through mid-May, GIA will be offering the reports at a 50 percent discount.
De Beers’ rough diamond sales were down 18 percent year-over-year in its latest round of sales.