The necklace is featured in the brand’s “Rebel Heart” campaign starring Adam Levine and Behati Prinsloo.
Bad for your brand?
In a recent Reuters’ article, scandal was included in the list of reasons why Spain-based retailer Zara doesn't use celebrities to design or promote its fashion lines. To prove its point, the company commented on fashion brand Jill Stuart's less-than-stellar...
In a recent Reuters’ article, scandal was included in the list of reasons why Spain-based retailer Zara doesn't use celebrities to design or promote its fashion lines. To prove its point, the company commented on fashion brand Jill Stuart's less-than-stellar decision to make party girl Lindsay Lohan the face of its new print ad campaign. The campaign is supposed to launch this August, and Lohan has already been arrested for DUI and finished a stint in rehab.
In a better and more thought-out decision, Gucci chose Drew Barrymore to be the first celebrity featured in one of its ad campaigns. As a child, this now older, wiser and adored starlet, partook in the worst the industry had to offer but was clean by the time she was Lohan's age.
These days, Barrymore gets more publicity for her work and environmental awareness. Her sensual ads promoting Gucci's fast-growing fine-jewelry line are sure to turn heads since fans have grown used to seeing Barrymore portray awkward, slightly goofy characters in her recent films. Come September, Gucci will show you a different side of Drew.
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The two organizations will host a joint event, “Converge,” in September 2025.
Big changes appear to be on the horizon for the diamond miner and its parent company, Anglo American.
With Ho Brothers, you can unlock your brand's true potential and offer customers the personalized jewelry experiences they desire.
Padis succeeds Lisa Bridge, marking the first time the organization has had two women board presidents in a row.
The Royal Oak Perpetual Calendar "John Mayer" was celebrated at a star-studded party in LA last week.
The announcement came as the company reported a 23 percent drop in production in Q1.
For over 30 years, JA has advocated for the industry, fought against harmful legislation and backed measures that help jewelry businesses.
The three-time Pro Bowler continues to partner with the retailer, donating to a Detroit nonprofit and giving watches to fans.
A double-digit drop in the number of in-store crimes was offset by a jump in off-premises attacks, JSA’s 2023 crime report shows.
Inspired by the Roman goddess of love, the designer looked to the sea for her new collection.
The luxury titan posted declining sales, weighed down by Gucci’s poor performance.
The selected nine organizations have outlined their plans for the funds.
The mining company’s Diavik Diamond Mine lost four employees in a plane crash in January.
The crown introduced a dozen timepieces in Geneva, including a heavy metal version of its deep-sea divers’ watch.
Emmanuel Raheb recommends digging into demographic data, customizing your store’s communications, and retargeting ahead of May 12.
Located in the town of Queensbury, it features a dedicated bridal section and a Gabriel & Co. store-in-store.
A 203-carat diamond from the alluvial mine in Angola achieved the highest price.
Ruser was known for his figural jewelry with freshwater pearls and for his celebrity clientele.
The “Rebel Heart” campaign embodies rebellion, romance, and sensuality, the brand said.
The overhaul includes a new logo and enhanced digital marketplace.
The money will go toward supporting ongoing research and aftercare programs for childhood cancer survivors.
A new addition to the “Heirloom” collection, this one-of-a-kind piece features 32 custom-cut gemstones.
Last month in Dallas, David Walton pushed another jeweler, David Ettinger, who later died.
The move will allow the manufacturing company to offer a more “diverse and comprehensive” range of products.
From now through mid-May, GIA will be offering the reports at a 50 percent discount.
De Beers’ rough diamond sales were down 18 percent year-over-year in its latest round of sales.