Emmanuel Raheb recommends digging into demographic data, customizing your store’s communications, and retargeting ahead of May 12.
You Can Almost Shop Directly from Instagram
Plus other updates from the social media channel.
San Francisco—Instagram is closer than ever to letting its users shop directly from the platform.
While consumers have been able to shop products featured on the social media channel since late 2016 through product tags that, upon clicking, lead to product information and a call-to-action “Shop Now” button that redirect to brands’ websites, Instagram has streamlined the process with its new checkout feature.
Checkout, which is currently in beta mode and only available in the United States, lets users buy directly without leaving Instagram. The feature launched in March with about 20 brands including Revolve, Nike, and Burberry.
With Checkout, clicking on a product tag brings up its usual product description and a “Checkout on Instagram” button that lets users input their address and payment information to complete the transaction. Those details are stored for future purchases, according to the company.
Notifications about shipment and delivery are also delivered through the platform.
The Checkout beta mode has been available continuously since March, unlike another shopping initiative Instagram announced—shopping directly from influencers, rather than having them tag the brands they’re wearing and provide details in captions. That feature was announced on April 30, but is no longer available, not even in past posts.
It’s likely the checkout feature will be more widely available soon, as Instagram has since launched its very own “Shop” account, highlighting various brands with an emphasis on small, independent businesses, including jewelry companies like Wwake (seen on the Shop channel below).
View this post on InstagramA post shared by @shop (@shop) on May 23, 2019 at 9:43am PDT
Clearly, Instagram’s current focus is on e-commerce and, specifically, allowing consumers to shop without leaving the platform.
Brands interested in utilizing the checkout feature as it becomes more widely available can indicate so here.
Another issue Instagram is concerning itself with is online bullying and the posting of negative or harmful content, a subject of debate that has grown even more contentious with the recent posting of images of a murdered teenager after her death, which drew criticism for Instagram’s slow response to remove them.
Instagram responded yesterday by outlining a stricter policy for disabling accounts. It said on its website: “In addition to removing accounts with a certain percentage of violating content, we will also remove accounts with a certain number of violations within a window of time.”
More innocuously, Instagram has been toying with the idea of removing likes, allowing for an individual user to see the likes their
The platform launched a test of its hidden like feature earlier this year in Canada, and this week rolled it out to Australia, Brazil, Ireland, Italy, Japan and New Zealand. It is not confirmed if the social media giant will go ahead with this approach or test it in the United States.
The Latest
Located in the town of Queensbury, it features a dedicated bridal section and a Gabriel & Co. store-in-store.
The mining company’s Diavik Diamond Mine lost four employees in a plane crash in January.
With Ho Brothers, you can unlock your brand's true potential and offer customers the personalized jewelry experiences they desire.
A 203-carat diamond from the alluvial mine in Angola achieved the highest price.
Ruser was known for his figural jewelry with freshwater pearls and for his celebrity clientele.
The “Rebel Heart” campaign embodies rebellion, romance, and sensuality, the brand said.
For over 30 years, JA has advocated for the industry, fought against harmful legislation and backed measures that help jewelry businesses.
The overhaul includes a new logo and enhanced digital marketplace.
The money will go toward supporting ongoing research and aftercare programs for childhood cancer survivors.
A new addition to the “Heirloom” collection, this one-of-a-kind piece features 32 custom-cut gemstones.
Last month in Dallas, David Walton pushed another jeweler, David Ettinger, who later died.
The move will allow the manufacturing company to offer a more “diverse and comprehensive” range of products.
From now through mid-May, GIA will be offering the reports at a 50 percent discount.
De Beers’ rough diamond sales were down 18 percent year-over-year in its latest round of sales.
Sponsored by the Las Vegas Antique Jewelry & Watch Show
The Patek Philippe expert will serve as personal curator for the brand-focused company.
The 553-square-foot shop is aboard the Carnival Jubilee cruise ship.
NDC filed a complaint against Skydiamond for use of phrases like “diamonds made entirely from the sky.”
John Carter received the AGS’s highest honor Tuesday afternoon at Conclave in Austin, Texas.
LVMH said the company performed well despite an uncertain geopolitical and economic environment.
B&D Sales and Service held a ribbon-cutting event for its new location in Cranston, Rhode Island.
It’s ultra-feminine and filled with gold, pearls, and soft pastels.
Emily Highet Morgan and Emily Bennett have joined the agency’s team.
Its updated book for mountings is also now available.
She has been with the organization since 2010, most recently serving as its chief officer of PR and industry relations.
Joyce’s Jewelry sued the bank after cybercriminals drained its accounts of nearly $1.6 million through a series of wire transfers.