Emmanuel Raheb recommends digging into demographic data, customizing your store’s communications, and retargeting ahead of May 12.
A holiday take on window shopping
One jewelry store is drawing traffic to its store with a mix of jewels and a few old-fashioned tales. For the holidays, Shreve & Co.’s window displays have been transformed into renderings of some of the most popular fairytales, including...
One jewelry store is drawing traffic to its store with a mix of jewels and a few old-fashioned tales.
For the holidays, Shreve & Co.’s window displays have been transformed into renderings of some of the most popular fairytales, including Alice in Wonderland, Cinderella, Goldilocks, The Little Mermaid and The Wizard of Oz.
Titled “Once Upon A Time,” the concept was created by designer Jim Cardosa, who worked with doll creator and artist Kat Soto and illustrator Bruce Henderson to bring the idea to life.
Each display has two sides and is on a turntable-like platform that rotates slowly every 30 seconds. One side of the display depicts the fairytale scene; the other side, jewelry that’s offered inside the store.
The Cinderella vitrine depicts a scene from the story on one side (below, top), and as the display rotates, shows a bracelet, pair of earrings and a ring (below, bottom).
The Little Red Riding Hood vitrine (below, top) gives way to a long necklace with pearls (below, bottom).
Some displays are almost exact replicas of the books and movies they come from like this scene from the Wizard of Oz (below).
All of the vitrines are impressive, especially this one depicting a scene from The Princess and the Pea.
Based on the images, the displays seem to attract a lot of attention from passers-by outside.
This isn’t the first time Shreve & Co. has turned their store windows into mini wonderlands--innovative and creative displays have been highlighting special moments in the year as far back as 2006.
The best part? The dolls incorporated into each are available for purchase, and a portion of proceeds are donated to organizations such as the San Francisco AIDS Foundation, Doctors Without Borders, Susan G. Komen for the Cure and St. Jude Children’s Cancer Research Hospital. This year, a portion of proceeds from doll sales will be donated to Hospice by the Bay.
With storied scenes, elegant jewelry and a chance for charity, it’s a window display worth stopping for.
The Latest
Located in the town of Queensbury, it features a dedicated bridal section and a Gabriel & Co. store-in-store.
The mining company’s Diavik Diamond Mine lost four employees in a plane crash in January.
With Ho Brothers, you can unlock your brand's true potential and offer customers the personalized jewelry experiences they desire.
A 203-carat diamond from the alluvial mine in Angola achieved the highest price.
Ruser was known for his figural jewelry with freshwater pearls and for his celebrity clientele.
The “Rebel Heart” campaign embodies rebellion, romance, and sensuality, the brand said.
For over 30 years, JA has advocated for the industry, fought against harmful legislation and backed measures that help jewelry businesses.
The overhaul includes a new logo and enhanced digital marketplace.
The money will go toward supporting ongoing research and aftercare programs for childhood cancer survivors.
A new addition to the “Heirloom” collection, this one-of-a-kind piece features 32 custom-cut gemstones.
Last month in Dallas, David Walton pushed another jeweler, David Ettinger, who later died.
The move will allow the manufacturing company to offer a more “diverse and comprehensive” range of products.
From now through mid-May, GIA will be offering the reports at a 50 percent discount.
De Beers’ rough diamond sales were down 18 percent year-over-year in its latest round of sales.
Sponsored by the Las Vegas Antique Jewelry & Watch Show
The Patek Philippe expert will serve as personal curator for the brand-focused company.
The 553-square-foot shop is aboard the Carnival Jubilee cruise ship.
NDC filed a complaint against Skydiamond for use of phrases like “diamonds made entirely from the sky.”
John Carter received the AGS’s highest honor Tuesday afternoon at Conclave in Austin, Texas.
LVMH said the company performed well despite an uncertain geopolitical and economic environment.
B&D Sales and Service held a ribbon-cutting event for its new location in Cranston, Rhode Island.
It’s ultra-feminine and filled with gold, pearls, and soft pastels.
Emily Highet Morgan and Emily Bennett have joined the agency’s team.
Its updated book for mountings is also now available.
She has been with the organization since 2010, most recently serving as its chief officer of PR and industry relations.
Joyce’s Jewelry sued the bank after cybercriminals drained its accounts of nearly $1.6 million through a series of wire transfers.