Emmanuel Raheb recommends digging into demographic data, customizing your store’s communications, and retargeting ahead of May 12.
Another Heavyweight Joins De Beers’ Blockchain
Chinese retailer and manufacturer Chow Tai Fook is taking part in the Tracr pilot.
London—Another jewelry industry heavyweight has become part of the pilot program for Tracr, the blockchain for diamonds De Beers Group is working to get off the ground.
In a joint statement issued last week, De Beers and Chow Tai Fook Jewellery Group announced that the Hong Kong-based retailer, which has more than 2,500 stores and owns the Hearts On Fire brand, has joined the Tracr pilot program.
The addition of Chow Tai Fook means that De Beers now has the two largest retailers of diamond jewelry in the world on its blockchain—Chow Tai Fook and Signet, which was the first retailer on the platform.
It also extends Tracr’s reach into Asia, including Greater China.
The two jewelers join key sightholders and De Beers mining rival Alrosa in participating in the Tracr pilot, which launched in January. The platform aims to trace diamonds from mine to market via a secure, decentralized digital ledger.
RELATED CONTENT: State of the Diamond Industry—New Kids on the Block(chain)In the statement announcing Chow Tai Fook’s participation, Managing Director Kent Wong noted that, “authenticity, provenance and traceability are increasingly important in the jewelry sector, particularly for consumers who pursue to know the jewelry they purchase supports their values and expectations … We believe that our participation in Tracr will help ensure we are at the forefront of this important issue.”
In addition to Tracr, Chow Tai Fook partnered with the Gemological Institute of America earlier this year to use blockchain to deliver digital grading reports to consumers of Chow Tai Fook’s T Mark diamond brand.
The Latest
Located in the town of Queensbury, it features a dedicated bridal section and a Gabriel & Co. store-in-store.
The mining company’s Diavik Diamond Mine lost four employees in a plane crash in January.
With Ho Brothers, you can unlock your brand's true potential and offer customers the personalized jewelry experiences they desire.
A 203-carat diamond from the alluvial mine in Angola achieved the highest price.
The “Rebel Heart” campaign embodies rebellion, romance, and sensuality, the brand said.
Editor-in-Chief Michelle Graff shares the standout moments from the education sessions she attended in Austin last week.
For over 30 years, JA has advocated for the industry, fought against harmful legislation and backed measures that help jewelry businesses.
The overhaul includes a new logo and enhanced digital marketplace.
The money will go toward supporting ongoing research and aftercare programs for childhood cancer survivors.
A new addition to the “Heirloom” collection, this one-of-a-kind piece features 32 custom-cut gemstones.
Last month in Dallas, David Walton pushed another jeweler, David Ettinger, who later died.
The move will allow the manufacturing company to offer a more “diverse and comprehensive” range of products.
De Beers’ rough diamond sales were down 18 percent year-over-year in its latest round of sales.
Sponsored by the Las Vegas Antique Jewelry & Watch Show
The Patek Philippe expert will serve as personal curator for the brand-focused company.
The 553-square-foot shop is aboard the Carnival Jubilee cruise ship.
NDC filed a complaint against Skydiamond for use of phrases like “diamonds made entirely from the sky.”
John Carter received the AGS’s highest honor Tuesday afternoon at Conclave in Austin, Texas.
LVMH said the company performed well despite an uncertain geopolitical and economic environment.
B&D Sales and Service held a ribbon-cutting event for its new location in Cranston, Rhode Island.
It’s ultra-feminine and filled with gold, pearls, and soft pastels.
Emily Highet Morgan and Emily Bennett have joined the agency’s team.
Its updated book for mountings is also now available.
She has been with the organization since 2010, most recently serving as its chief officer of PR and industry relations.
Joyce’s Jewelry sued the bank after cybercriminals drained its accounts of nearly $1.6 million through a series of wire transfers.
He is remembered by loved ones for his loyalty, integrity, and kindness.