Emmanuel Raheb recommends digging into demographic data, customizing your store’s communications, and retargeting ahead of May 12.
5 Jewelry News Stories You Might Have Missed
The “hero” diamonds of the 2019 Argyle Tender, Sotheby’s celebrates 50 years since the first moon landing, Amazon Prime Day by the numbers and more.
New York—Need to catch up on last week’s jewelry news? Here are five stories to get you back in the loop.
1. To the Moon and Back: Sotheby’s Celebrates Apollo 11
Saturday marks 50 years since the first manned moon landing, so the auction house is holding a dedicated sale of the official watch of NASA: the Omega Speedmaster.
2. Here Are the 6 ‘Hero’ Diamonds of the 2019 Argyle Tender
They weigh a total of 8.88 carats and include two fancy reds.
3. How Simon G. Used Local Influencers to Support its Retailers
The partnerships were part of a multi-pronged approach to drive traffic to in-store trunk shows.
4. How Was Amazon Prime Day 2019?
Prime Day sales surpassed the combined sales of Black Friday and Cyber Monday.
5. You Can Almost Shop Directly from Instagram
Plus other updates from the social media channel.
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