The necklace is featured in the brand’s “Rebel Heart” campaign starring Adam Levine and Behati Prinsloo.
Gemfields Launches Collaboration with Muse
The colored stone miner partnered with Muse showroom for a new, mid-priced line that launched at Couture and also is being sold online.
Las Vegas--Gemfields is continuing its mission to have its gemstones reach all parts of the market with the debut of a new collection in partnership with Muse showroom.
Gemfields x Muse is a see-now, buy-now collection, launching at select retailers at the same time as it was launching at the Couture show, which ends today.
It targets the fashion-forward consumer, with pieces from Muse designers Carolina Bucci, Dezso by Sara Beltrán, Elena Votsi, Holly Dyment, Michelle Fantaci, Nikos Koulis, Savannah Stranger, Silvia Furmanovich and Yossi Harari. It also includes Aya by Chelsy Davy, which made its U.S. debut at the show.
The designs feature some of the jewelry designers’ bestsellers, reimagined with Gemfields rubies and emeralds.
The limited-production collection is focused on affordability, with most of the pieces ranging at retail from $1,000 to $10,000, though there are a few “high value” statement pieces in the collection.
It launched online at Twist on Thursday followed by e-commerce site Moda Operandi on Friday, but buyers at the show and other retailers who are interested also can buy into the Gemfields x Muse line.
“Having done collaborations at both ends of the spectrum, we see the alignment with Muse as the perfect opportunity to showcase the versatility of color and connect with a fresh new audience,” said Gabriella Harvey, Gemfields’ director of procurement and product services. “It’s exciting to see our gemstones come alive in such fun, fashionable jewelry.”
Gemfields has launched a number of other partnerships in the past as it aims to have its rubies and emeralds in all areas of the market.
Last year, the colored stone miner partnered with Bergdorf Goodman on an exclusive collection to celebrate the retailer’s new jewelry salon. The colored stone miner also still works with Macy’s to provide accessibly-priced emerald and ruby pieces.
The Latest
Big changes appear to be on the horizon for the diamond miner and its parent company, Anglo American.
Jesse Cole, founder of Fans First Entertainment, shared the “five Es” of building a fan base during his AGS Conclave keynote.
With Ho Brothers, you can unlock your brand's true potential and offer customers the personalized jewelry experiences they desire.
The Royal Oak Perpetual Calendar "John Mayer" was celebrated at a star-studded party in LA last week.
The announcement came as the company reported a 23 percent drop in production in Q1.
The three-time Pro Bowler continues to partner with the retailer, donating to a Detroit nonprofit and giving watches to fans.
For over 30 years, JA has advocated for the industry, fought against harmful legislation and backed measures that help jewelry businesses.
A double-digit drop in the number of in-store crimes was offset by a jump in off-premises attacks, JSA’s 2023 crime report shows.
Inspired by the Roman goddess of love, the designer looked to the sea for her new collection.
The luxury titan posted declining sales, weighed down by Gucci’s poor performance.
The selected nine organizations have outlined their plans for the funds.
The mining company’s Diavik Diamond Mine lost four employees in a plane crash in January.
The crown introduced a dozen timepieces in Geneva, including a heavy metal version of its deep-sea divers’ watch.
Emmanuel Raheb recommends digging into demographic data, customizing your store’s communications, and retargeting ahead of May 12.
Located in the town of Queensbury, it features a dedicated bridal section and a Gabriel & Co. store-in-store.
A 203-carat diamond from the alluvial mine in Angola achieved the highest price.
Ruser was known for his figural jewelry with freshwater pearls and for his celebrity clientele.
The “Rebel Heart” campaign embodies rebellion, romance, and sensuality, the brand said.
Editor-in-Chief Michelle Graff shares the standout moments from the education sessions she attended in Austin last week.
The overhaul includes a new logo and enhanced digital marketplace.
The money will go toward supporting ongoing research and aftercare programs for childhood cancer survivors.
A new addition to the “Heirloom” collection, this one-of-a-kind piece features 32 custom-cut gemstones.
Last month in Dallas, David Walton pushed another jeweler, David Ettinger, who later died.
The move will allow the manufacturing company to offer a more “diverse and comprehensive” range of products.
From now through mid-May, GIA will be offering the reports at a 50 percent discount.
De Beers’ rough diamond sales were down 18 percent year-over-year in its latest round of sales.