Emmanuel Raheb recommends digging into demographic data, customizing your store’s communications, and retargeting ahead of May 12.
The Most Powerful Golden Globes Jewels
Exquisite emeralds and beautiful diamonds shone against the sea of black dresses donned to make a statement.
The 75th Golden Globe Awards held Sunday night marked the first major gathering of the Hollywood elite since numerous allegations of sexual harassment and abuse by powerful men in the entertainment industry became public.
It was also the first awards show since the formation of Time’s Up, an initiative backed by more than 300 women in film, television and theater to fight gender inequality and harassment in the workplace, in part through a legal defense fund.
Several actresses at the awards show brought activists as their plus-ones--Michelle Williams, for example, had Taranka Burke, founder of the Me Too movement, as her date.
All this is to say, the latest Golden Globes were not business as usual.
Awards show attendees wore black as a show of support for the victims of sexual assault in Hollywood, but rather than being austere or demure, the fashion statement was one of empowerment and unity—celebrities weren’t trying to blend in so much as display their solidarity.
The dress code was still ultra-glamorous, with stylists using the monochrome canvas as an excuse to pay extra attention to their clients’ jewelry, adorning them in impressive diamonds and emeralds.
Here are the most interesting looks from the night.
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