The report shows that couples are searching for vintage and antique rings, gold jewelry, pearls, and colorful pieces.
Vram’s Professional and Personal Renaissance
After decades behind the scenes, designer Vram Minassian launched his namesake line two years ago. Now, he’s headed to Couture.
Los Angeles--Vram Minassian spent 30 years behind the scenes as a private-label jewelry designer and manufacturer before launching his namesake collection, and the move was precipitated by an even greater change in his personal life.
The year prior to launching Vram, he became a father to a daughter, Elsa.
“She was my first child and, as many people know, with a newborn in the house your whole routine and perspective changes,” Minassian explained. “I was experiencing that for the first time at 51 years of age and it proved to be an incredible catalyst for my creativity. Even though I was exhausted I would find myself dreaming up new designs and sketching them in the middle of the night.”
His first collection came out in the summer of 2016. This year, he launched Continuum 3, his third collection.
“My designs might be equally impactful carved into wood or scaled 10 feet tall in stainless steel.” – Vram MinassianMinassian is a designer who considers form before materials.
“I’ve been collecting sculpture for my whole adult life. My main area of interest is 20th century modernism. When I moved to my current studio I populated it with my collection so the influence is literally omnipresent,” he said. “My designs might be equally impactful carved into wood or scaled 10 feet tall in stainless steel.”
“This collection has an intentionally prehistoric sensibility,” he said. “I deliberately kept the gold more textural and the shapes more asymmetrical. A lot of people are saying it reminds them of bones. I don’t particularly think of bones, but if they see bones, then in some sense that’s what it becomes, at least for them. Maybe it is something else for you. My question is—knowing it came from a million places that none of us can know for sure, does it speak to you and can wearing it help you express something about yourself?”
While materials may not be the first step in Minassian’s design process, they are, nonetheless, treated with the artist’s same meticulousness.
He works with his own alloy of 18-karat yellow gold and mixes in pieces in white gold, silver and rhodium plating. His third collection features rubies, emeralds, sapphires, zircons, tourmalines, agate and black and white diamonds, plus carved lotus prayer beads.
He will be bringing his decidedly unique voice to Couture for the first time this year.
Vram’s Continuum 3 collection starts at $1,340 and caps off at $60,000.
The Latest
He’s remembered as a “font of passion,” leaving behind a legacy of dedication to his craft and community.
The first one will take place next month during the Jewelers of Louisiana’s and Mississippi Jewelers Association’s conventions.
For over 30 years, JA has advocated for the industry, fought against harmful legislation and backed measures that help jewelry businesses.
The redesigned boutique features interactive displays and a workshop space for hands-on learning about watchmaking.
There is a willingness to comply with new government-mandated regulations, with an insistence that they should be practical and realistic.
A combination of factors is driving growth in the industry despite the precipitous drop in prices across the board.
Ho Brothers offers scalable solutions for the future of custom jewelry.
The zone’s modernization will enhance and increase India’s jewelry manufacturing capabilities while aiding small and mid-sized businesses.
By the end of this year, SRK’s diamond manufacturing complexes will achieve net zero emissions, one of an impressive array of achievements.
The company plans to invest $25 million in marketing initiatives to boost awareness around its namesake and licensed brands.
Optimism about the current state of the economy was offset by anxiety around inflation and the political environment.
The former WJA executive director is MFM’s new managing director.
DDG encourages retailers to educate customers on the positive impact of purchasing natural diamonds.
Highlighting the most iconic Tiffany collections, it’s inspired by the company’s late window designer, Gene Moore.
Jen Cullen Williams and Duvall O’Steen explore how jewelers can save time and money by using AI to analyze engagement and create content.
The retailer previously turned down an $8.4 billion offer in 2018.
The Florida store’s owner Miguel Gonzalez is retiring.
The lab stresses the importance of accurate identification, as the difference in price is “substantial.”
The brand also plans to expand its retail footprint from 138 to 200 stores over the next three years.
One is reserved for a NAJA member, the other for a non-member.
Longtime employees Carie Lehrke and Megan Mattice have received promotions.
Three guests joined National Jeweler and Jewelers of America to discuss trending time periods, spotting reproductions, and more.
Chris Clipper and Robert Lepere join the company with 50 years of combined experience.
The trendy, metallic earrings wink at classic spring colors.
JSA said a man and woman pulled the safe out of an Oakland jewelry store but couldn’t quite get it into their van.
The miner’s March auction generated $19 million.