The necklace is featured in the brand’s “Rebel Heart” campaign starring Adam Levine and Behati Prinsloo.
Anzie’s Daughters Branch Out with Jac + Jo
Jaclyn and Joanna Stein have created an ancillary brand aimed at a younger demographic.
Scottsdale, Ariz.—Anzie, the Montreal-based jewelry company Anzie Stein started 20 years ago, is branching out with a brand-new brand.
Named for—and developed by—Stein’s daughters Jaclyn and Joanna, Jac + Jo is a lower-priced line aimed at millennials and the group that follows, Generation Z.
It officially launched in May 2018, landing in Hudson’s Bay stores in Anzie’s home country of Canada, and was on display for U.S. retailers at the recent Centurion show in Scottsdale.
This summer, the line will expand into the states when it launches on Macys.com, which Joanna called a “great home” for it here.
Going forward, the Steins would like to see more independent jewelers pick up both Jac + Jo and Anzie—with Jac + Jo appealing to those looking to fill the gap for merchandise in the $150-$500 range, Joanna noted—as well as fashion boutiques, which are increasingly expanding their selection of fine jewelry.
With Jac + Jo, the Stein sisters are serving up exactly what many younger consumers want: mix-and-match styles that can be stacked and layered, that pair as easily with jeans and a T-shirt as a dress, and are within their budgets.
Though it is an entirely separate brand, the Anzie connection is obvious with some Jac + Jo jewelry.
The “Bolt” earrings and rings, for example, look like dialed-down, more unisex versions of Anzie’s classic “Dew Drop” collection. Jac + Jo also has a collection of “Soul Bracelets,” a colorful lineup of gemstone bead bracelets priced from $125-$160 that mirror the “Boheme” bracelets for which Anzie is known.
Other pieces, meanwhile, like the curved “Arrow” rings, ear crawlers and necklaces as well as the “Cog” necklace and open studs, have a more industrial look that’s unique to Jac + Jo.
View this post on InstagramA post shared by National Jeweler (@nationaljeweler) on Jan 27, 2019 at 11:14am PST
The brand also sells on-trend rings sporting positive messages—peace, joy and dream—in fluid cursive. The rings are $125 retail in sterling silver and $355 in 14-karat yellow gold.
Pictured above is the “Peace” ring in gold, styled with the Anzie “Love” necklace in 14-karat gold with multi-colored sapphire ($2,400). (Arrow rings are the editor’s own.)
Jac + Jo is available in .925 sterling silver or 14-karat gold and is priced between $45 and $650. It is being sold online at JacandJoJewelry.com, as well as through wholesale partners.
A portion of the proceeds from Jac + Jo sales benefit women’s charities.
The Latest
The two organizations will host a joint event, “Converge,” in September 2025.
Big changes appear to be on the horizon for the diamond miner and its parent company, Anglo American.
With Ho Brothers, you can unlock your brand's true potential and offer customers the personalized jewelry experiences they desire.
Padis succeeds Lisa Bridge, marking the first time the organization has had two women board presidents in a row.
Jesse Cole, founder of Fans First Entertainment, shared the “five Es” of building a fan base during his AGS Conclave keynote.
The Royal Oak Perpetual Calendar "John Mayer" was celebrated at a star-studded party in LA last week.
For over 30 years, JA has advocated for the industry, fought against harmful legislation and backed measures that help jewelry businesses.
The announcement came as the company reported a 23 percent drop in production in Q1.
The three-time Pro Bowler continues to partner with the retailer, donating to a Detroit nonprofit and giving watches to fans.
A double-digit drop in the number of in-store crimes was offset by a jump in off-premises attacks, JSA’s 2023 crime report shows.
Inspired by the Roman goddess of love, the designer looked to the sea for her new collection.
The luxury titan posted declining sales, weighed down by Gucci’s poor performance.
The selected nine organizations have outlined their plans for the funds.
The mining company’s Diavik Diamond Mine lost four employees in a plane crash in January.
The crown introduced a dozen timepieces in Geneva, including a heavy metal version of its deep-sea divers’ watch.
Emmanuel Raheb recommends digging into demographic data, customizing your store’s communications, and retargeting ahead of May 12.
Located in the town of Queensbury, it features a dedicated bridal section and a Gabriel & Co. store-in-store.
A 203-carat diamond from the alluvial mine in Angola achieved the highest price.
Ruser was known for his figural jewelry with freshwater pearls and for his celebrity clientele.
The “Rebel Heart” campaign embodies rebellion, romance, and sensuality, the brand said.
Editor-in-Chief Michelle Graff shares the standout moments from the education sessions she attended in Austin last week.
The overhaul includes a new logo and enhanced digital marketplace.
The money will go toward supporting ongoing research and aftercare programs for childhood cancer survivors.
A new addition to the “Heirloom” collection, this one-of-a-kind piece features 32 custom-cut gemstones.
Last month in Dallas, David Walton pushed another jeweler, David Ettinger, who later died.
The move will allow the manufacturing company to offer a more “diverse and comprehensive” range of products.