The report shows that couples are searching for vintage and antique rings, gold jewelry, pearls, and colorful pieces.
Zoe Chicco Launches Online Charm Builder
In time for Mother’s Day, customers can create personalized trinkets for themselves or loved ones.
Los Angeles—Zoe Chicco has long been a purveyor of charms and sentimental jewelry, and now she’s taking the concept of personalized trinkets to another level just in time for Mother’s Day.
This month, the Los Angeles-based designer, who manufacturers her array of easy-to-wear, everyday jewels entirely at her in-house facility downtown, launched an online charm builder.
“With hundreds of charms to choose from, it made sense to create a charm builder feature to offer an interactive, bespoke experience that allows our clients to visualize the end result,” explained Chicco of her inspiration for creating the design-it-yourself element.
The online tool allows customers an interactive voice in the assembly of their own necklace.
They begin by selecting a chain and, from there, add various charm options, including engraved discs, birthstones and a variety of symbols, resulting in jewelry that’s uniquely them.
“I love that each charm can be interpreted in different ways and mark significant milestones in life,” she said. “The beauty of it is that as those important moments happen, you are able to continue to build and add to your story.”
The mom to a 4-year-old son, Truman, Chicco finds herself loving the personalized aspect of charm necklaces the more her family grows.
“The first charm I wore was a shield with a pave diamond ‘T’ on it for my husband’s name,” she said. “When our son was born, I added our large dog tag with his name, birthdate and the coordinates of where he was born.
“I’ve worn those every day since he was born; you can even see his teeth marks in it from when he chewed on it as a baby.”
Each charm and chain is made in 14-karat gold, with some featuring diamonds or gemstones.
Charms retail between $65-$700, depending on the size and stones.
Prior to launching the online charm builder, Chicco began hosting an array of build-your-own-charm-necklace events, starting around last Mother’s Day with an event at Southern California fashion and jewelry retailer Elyse Walker, allowing customers to design a piece on-site and walk away with it.
“I recall one of my favorite sales that day,” she said of the first event, “a mother came in and didn’t buy a necklace for herself for Mother’s day but bought three personalized charm necklaces—one for each of her
Chicco still hosts the events at her retailers, now complete with on-site engraving.
Her next events, in honor of Mother’s Day, will take place again at Elyse Walker, as well as at London Jewelers.
The Latest
He’s remembered as a “font of passion,” leaving behind a legacy of dedication to his craft and community.
The first one will take place next month during the Jewelers of Louisiana’s and Mississippi Jewelers Association’s conventions.
For over 30 years, JA has advocated for the industry, fought against harmful legislation and backed measures that help jewelry businesses.
The redesigned boutique features interactive displays and a workshop space for hands-on learning about watchmaking.
There is a willingness to comply with new government-mandated regulations, with an insistence that they should be practical and realistic.
A combination of factors is driving growth in the industry despite the precipitous drop in prices across the board.
Ho Brothers offers scalable solutions for the future of custom jewelry.
The zone’s modernization will enhance and increase India’s jewelry manufacturing capabilities while aiding small and mid-sized businesses.
By the end of this year, SRK’s diamond manufacturing complexes will achieve net zero emissions, one of an impressive array of achievements.
The company plans to invest $25 million in marketing initiatives to boost awareness around its namesake and licensed brands.
Optimism about the current state of the economy was offset by anxiety around inflation and the political environment.
The former WJA executive director is MFM’s new managing director.
DDG encourages retailers to educate customers on the positive impact of purchasing natural diamonds.
Highlighting the most iconic Tiffany collections, it’s inspired by the company’s late window designer, Gene Moore.
Jen Cullen Williams and Duvall O’Steen explore how jewelers can save time and money by using AI to analyze engagement and create content.
The retailer previously turned down an $8.4 billion offer in 2018.
The Florida store’s owner Miguel Gonzalez is retiring.
The lab stresses the importance of accurate identification, as the difference in price is “substantial.”
The brand also plans to expand its retail footprint from 138 to 200 stores over the next three years.
One is reserved for a NAJA member, the other for a non-member.
Longtime employees Carie Lehrke and Megan Mattice have received promotions.
Three guests joined National Jeweler and Jewelers of America to discuss trending time periods, spotting reproductions, and more.
Chris Clipper and Robert Lepere join the company with 50 years of combined experience.
The trendy, metallic earrings wink at classic spring colors.
JSA said a man and woman pulled the safe out of an Oakland jewelry store but couldn’t quite get it into their van.
The miner’s March auction generated $19 million.