It’s ultra-feminine and filled with gold, pearls, and soft pastels.
Kirk Kara Targets Millennials with Minimal, Low-Cost Bridal
The delicate engagement rings and wedding bands start at $690 retail.
Las Vegas—Kirk Kara debuted delicate, lower-priced bridal additions to its offerings at the recent Luxury jewelry trade show in Las Vegas, aimed at a younger bridal shopper.
Designed with millennials in mind, the brand’s latest pieces draw on the designs of Kirk Kara’s current collections of feminine and romantic designs but with a daintier feel.
There are more than 40 new styles featured in 14-karat white, rose and yellow gold but also can be created in 18-karat or platinum.
They include solitaires accompanied by delicate scrolls, floral elements and dainty edges inspired by vintage styles, plus mix and match bands.
The new bridal pieces were designed by fourth generation members Angela Karaguezian Kassabian and Grace Karaguezian Terezian, who took the helm of the family-owned business last June.
They’re a nod to bohemian chic with a hint of Art Deco charm, Karaguezian Kassabian told National Jeweler, featuring the intricate details the brand is known for but with a more minimalist feel than is typical for Kirk Kara, which keeps the price lower for younger consumers.
The millennial-specific designs start at $690 at retail for semi-mounts, with styles available in the brand’s signature rose-cut diamond collection with mounted centers retailing for between $2,000 and $3,000.
Karaguezian Kassabian said their goal with launching the new styles was to craft the high-quality rings they’re known for at more affordable prices after seeing a need for pieces like them in the market by a designer brand.
She added that they were a hit at the Las Vegas jewelry show.
The Latest
Emily Highet Morgan and Emily Bennett have joined the agency’s team.
Its updated book for mountings is also now available.
With Ho Brothers, you can unlock your brand's true potential and offer customers the personalized jewelry experiences they desire.
She has been with the organization since 2010, most recently serving as its chief officer of PR and industry relations.
Joyce’s Jewelry sued the bank after cybercriminals drained its accounts of nearly $1.6 million through a series of wire transfers.
He is remembered by loved ones for his loyalty, integrity, and kindness.
For over 30 years, JA has advocated for the industry, fought against harmful legislation and backed measures that help jewelry businesses.
Hosted by Freeman’s | Hindman, the sale will take place May 7-8.
The auction house said all 24 timepieces offered in its underground sale of rare and avant-garde watches quickly found buyers.
From lab-grown diamonds and AI to the inevitable Taylor Swift mention, here are some of Conclave’s most intriguing educational offerings.
From cybersecurity liability to trade show coverage, insurance experts share tips on how to build the right policy.
The charm is a modern rendition of the evil eye amulet that has been worn for thousands of years.
Ahead of its trade show next month, TJS awarded free registration and accommodations to one jewelry professional and three students.
By the end of this year, SRK’s diamond manufacturing complexes will achieve net zero emissions, one of an impressive array of achievements.
Members can still sell lab-grown stones, it said, but only natural gems are allowed on the show floor.
He is remembered for his charisma, passion, integrity, kindness, and wit.
The retailer also appointed two new board members, avoiding a proxy fight from a potential buyer.
The bridal collection consists of 35 engagement rings and seven wedding bands.
The crown introduced a dozen timepieces in Geneva, including a heavy metal version of its deep-sea divers’ watch.
The family-owned jeweler has a new education section on its website dedicated to the history of diamond cutting.
The limited-edition men’s rings can be customized with one of 12 team logos.
There is a willingness to comply with new government-mandated regulations, with an insistence that they should be practical and realistic.
The program, now live in Europe, will roll out to the U.S. this summer.
Colored gemstones and signed jewels are the focus of its upcoming Geneva sale.
Stuart Brown, who was De Beers’ CFO and interim CEO, is now Lucapa’s independent non-executive chairman.
The point-of-sale software can now prompt customers to round up their credit card purchases as a donation to Jewelers for Children.