Emmanuel Raheb recommends digging into demographic data, customizing your store’s communications, and retargeting ahead of May 12.
June in Review: The Top 5 Stories of the Month
Stories from Las Vegas were popular, naturally, but not enough to knock “The Bachelorette” out of the top spot.
New York—Hard to believe since it feels like we just got back from Vegas, but the month of June is almost over.
As it draws to a close, National Jeweler takes a look at what was most popular among readers this month.
Trade show coverage, particularly stories that cover bridal and general jewelry trends, struck a chord, as did a story about the jewelry featured on the ABC dating reality show, “The Bachelorette.”
Here are the five most-read stories on NationalJeweler.com from June 1-28, according to Google Analytics.
1. Here’s the Jewelry Bachelorette Hannah B. Is Wearing
Will Hannah B. ever give Luke P. the boot? That remains to be seen, but we do know this: The star of this season of “The Bachelorette” is wearing a lot of great jewelry, and people are noticing.
2. Couture Names 15 Brands Winners at Design Awards
Jade Trau, Silvia Furmanovich, Jorg Heinz and Mike Joseph were among this year’s winners. The Couture Design Awards were presented June 1, during the show.
3. Couture Trendspotting: The Top Looks from the Trade Show
During the show, Fashion Editor Ashley Davis caught up with buyers from three different stores to talk about what caught their eye and why.
4. Kirk Kara Targets Millennials with Minimal, Low-Cost Bridal
Dainty, delicate jewelry was a trend spotted all over Vegas this year, and Kirk Kara was not caught unaware of where the market is headed. Like Forevermark, the California company introduced a line of smaller engagement rings and stackable bands.
5. This Could Be One of Christie’s Biggest Jewelry Auctions Ever
National Jeweler’s preview of Christie’s June 19 “Maharajas & Mughal Magnificence” jewelry auction outperformed the auction results story. The sale netted $109 million; impressive, but not enough to topple Elizabeth Taylor.
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The “Rebel Heart” campaign embodies rebellion, romance, and sensuality, the brand said.
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The overhaul includes a new logo and enhanced digital marketplace.
The money will go toward supporting ongoing research and aftercare programs for childhood cancer survivors.
A new addition to the “Heirloom” collection, this one-of-a-kind piece features 32 custom-cut gemstones.
Last month in Dallas, David Walton pushed another jeweler, David Ettinger, who later died.
The move will allow the manufacturing company to offer a more “diverse and comprehensive” range of products.
From now through mid-May, GIA will be offering the reports at a 50 percent discount.
De Beers’ rough diamond sales were down 18 percent year-over-year in its latest round of sales.
Sponsored by the Las Vegas Antique Jewelry & Watch Show
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The 553-square-foot shop is aboard the Carnival Jubilee cruise ship.
NDC filed a complaint against Skydiamond for use of phrases like “diamonds made entirely from the sky.”
John Carter received the AGS’s highest honor Tuesday afternoon at Conclave in Austin, Texas.
LVMH said the company performed well despite an uncertain geopolitical and economic environment.
B&D Sales and Service held a ribbon-cutting event for its new location in Cranston, Rhode Island.
It’s ultra-feminine and filled with gold, pearls, and soft pastels.
Emily Highet Morgan and Emily Bennett have joined the agency’s team.
Its updated book for mountings is also now available.
She has been with the organization since 2010, most recently serving as its chief officer of PR and industry relations.