Emmanuel Raheb recommends digging into demographic data, customizing your store’s communications, and retargeting ahead of May 12.
Antonini Has a New Collection to Fete 100 Years
A play off of its 90th anniversary collection, “Anniversary100” is all about bold gold.
Milan—To celebrate a whopping century of design Antonini has come up with a new collection that boasts all the hallmarks of the brand.
Founded in Milan in 1919, Antonini is today spearheaded by the third generation of the namesake family, with Sergio Antonini serving as creative director.
In a statement, he said the “Anniversary100” collection was inspired specifically to highlight gold’s sheen.
Comprised of rings, earrings, bracelets, necklaces and pendants, Anniversary100 is a riff on the best-selling Anniversary collection, introduced to celebrate Antonini’s 90th.
It features similarly bold, abstract shapes with curves meant to mirror the organic lines found in nature.
Crafted in 18-karat yellow, rose and white gold, diamonds accent the collection’s undulating edges. Materials like malachite are also introduced in a small number of pieces.
Just as it was 100 years ago, the collection, and all of Antonini’s designs, are made entirely in Italy.
Priced between $2,200 and $19,600 retail, the Anniversary100 collection will be on view this September at the Vicenzaoro jewelry trade show.
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