Emmanuel Raheb recommends digging into demographic data, customizing your store’s communications, and retargeting ahead of May 12.
Check Out Stephanie Gottlieb’s Sweet Collaboration
The jewelry designer has partnered with artist Robyn Blair Davidson to create candy-inspired jewels and jewelry boxes.
New York—Stephanie Gottlieb’s latest collaboration is perfect for those whose sweet tooth is as big as their love of jewelry.
The jewelry designer partnered with artist-entrepreneur Robyn Blair Davidson to create an exclusive collection of candy-inspired jewelry and jewelry boxes.
Gottlieb started her fine jewelry and bridal concierge service in 2013, offering a hands-on experience with her bridal creations as well as a fashion collection featuring modern twists on classic designs.
She has also cultivated a strong Instagram following, posting scroll-stopping photos of bold jewelry, clothing and accessories, pops of color, and travels.
Gottlieb has this in common with her new partner, who started her business of turning her candy obsession into art on Instagram and blew up in no time, earning her headlines such as Forbes’ “How 2018 Became The Year Of Viral Candy Art Sensation byrobynblair” and the title of “The Most In-Demand Instagram Artist of 2018” by OK magazine.
The two said they’ve long been fans of each other’s work and the way they use color in their respective creative fields, and wanted to create something for the home that combined their expertise.
A sweet jewelry collection seemed to be the perfect fit.
“I’m always looking to offer my followers fun and creative jewelry solutions,” Gottlieb said. “Robyn and I have been friends for a long time, and I knew her candy designs would be perfect for a jewelry collection and storage box.”
The set of acrylic jewelry boxes in the “by robynblair x Stephanie Gottlieb” collection play off the former’s unique candy designs while keeping jewelry safe.
Meanwhile, a line of limited-edition jewelry in 14-karat rose gold and enamel offer sugary-sweet candy designs and candy-inspired words.
“I’ve always admired Stephanie’s designs, and we knew we wanted to work together on some type of collaboration,” Blair Davidson said. “When I started to expand into home accessories, we realized a jewelry box and line inspired by my candy art designs would be perfect.”
The jewelry boxes are available to pre-order now, priced at $145 each.
The jewelry—priced between $250 and $1,500 and offering earrings, necklaces and a bracelet—will be available for orders on Dec. 6.
Both can be purchased at StephanieGottlieb.com as well as RobynBlair.com.
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