Sales will be paused while the relocation takes place over the next few months.
Shinola Debuts Jewelry Designed with Pamela Love
The collection is Shinola’s first foray into women’s jewelry and part of a larger push into the women’s market.
Detroit--Shinola is expanding into a brand-new category with the help of a renowned contemporary designer.
The Detroit-based company, which currently deals in watches, bicycles and leather goods, enlisted Pamela Love to design its new line of jewelry that officially launches next month, as part of an ongoing partnership.
“Shinola and I were a wonderful match because we share the same mission. We both knew we wanted to create pieces that were well-made, timeless and, most importantly, supported the growth of the domestic jewelry industry,” said Love. “From there we collaborated on how I could lend my own vision and expertise to help design American classics that felt very Shinola.”
The jewelry is manufactured in Los Angeles, New York and Rhode Island, though crafted with imported materials.
The inaugural collection consists of 54 styles, predominantly in sterling silver and 14-karat gold, accented with diamonds as well as the colored gemstones that Love has championed since the beginning of her career, like tiger’s eye and mother-of-pearl.
Love’s nature-influenced style is apparent in a crescent moon and lightning bolt motif, while Shinola’s American heritage-feel is incorporated through coin-edge detailing and lug and belt buckle styles.
The jewelry starts at $120 retail for a sterling silver style and tops off at $8,000 for an 18-karat yellow gold cuff.
The line is the first measure in Shinola’s push into the women’s market.
“Jewelry is a natural evolution for us,” said Shinola’s Creative Director Daniel Caudill. “Like our watches, jewelry creates a familiar and emotional connection with its owner. Each piece is meant to complement our current offerings and demonstrates our continued commitment to design, craft and quality.”
The company also will introduce new versions of its women’s Gomelsky watch next month. In addition, they are introducing Shinola Diamonds, a collection of new and existing styles of timepieces that incorporate diamonds.
Shinola began creating watches in 2011, importing parts from Switzerland and other locations, but assembling them in Detroit, in an effort to revitalize the beleaguered city.
On Tuesday night in New York, Shinola celebrated the launch of its fine jewelry line and forthcoming revamped Gomelsky watch collection at a women’s members-only “home base and social club” called The Wing, which recently opened in Gramercy.
The Shinola fine jewelry collection is available online now, and will be available at Shinola stores and at select retail partners on Nov. 4.
The Latest
“SIS x MISA Denim and Diamonds” is a collaboration between the designer and celebrity stylist Misa Hylton.
The retailer is moving to a newly designed space in the same shopping center.
Meet Ben Claus—grand prize winner of For the Love of Jewelers 2023 Fall Design Challenge.
Gifts that are unique and thoughtful are top of mind this year, according to the annual survey.
The necklace is featured in the brand’s “Rebel Heart” campaign starring Adam Levine and Behati Prinsloo.
The two organizations will host a joint event, “Converge,” in September 2025.
With Ho Brothers, you can unlock your brand's true potential and offer customers the personalized jewelry experiences they desire.
Big changes appear to be on the horizon for the diamond miner and its parent company, Anglo American.
Padis succeeds Lisa Bridge, marking the first time the organization has had two women board presidents in a row.
Jesse Cole, founder of Fans First Entertainment, shared the “five Es” of building a fan base during his AGS Conclave keynote.
The Royal Oak Perpetual Calendar "John Mayer" was celebrated at a star-studded party in LA last week.
The announcement came as the company reported a 23 percent drop in production in Q1.
The three-time Pro Bowler continues to partner with the retailer, donating to a Detroit nonprofit and giving watches to fans.
A double-digit drop in the number of in-store crimes was offset by a jump in off-premises attacks, JSA’s 2023 crime report shows.
Inspired by the Roman goddess of love, the designer looked to the sea for her new collection.
The luxury titan posted declining sales, weighed down by Gucci’s poor performance.
The selected nine organizations have outlined their plans for the funds.
The mining company’s Diavik Diamond Mine lost four employees in a plane crash in January.
The crown introduced a dozen timepieces in Geneva, including a heavy metal version of its deep-sea divers’ watch.
Emmanuel Raheb recommends digging into demographic data, customizing your store’s communications, and retargeting ahead of May 12.
Located in the town of Queensbury, it features a dedicated bridal section and a Gabriel & Co. store-in-store.
A 203-carat diamond from the alluvial mine in Angola achieved the highest price.
Ruser was known for his figural jewelry with freshwater pearls and for his celebrity clientele.
The “Rebel Heart” campaign embodies rebellion, romance, and sensuality, the brand said.
Editor-in-Chief Michelle Graff shares the standout moments from the education sessions she attended in Austin last week.
The overhaul includes a new logo and enhanced digital marketplace.