The necklace is featured in the brand’s “Rebel Heart” campaign starring Adam Levine and Behati Prinsloo.
Blue Nile to Open Third Physical Location
The e-tailer announced Wednesday that it would open its third brick-and-mortar location, and first outside of the New York City area, in Fairfax County, Va. by mid-summer.
Seattle--Blue Nile is continuing the expansion of its “webroom” concept with the news that it will open its third brick-and-mortar location in the Washington, D.C. area.
The new shop will be located at Tysons Corner Center mall in Fairfax County, Va., marking the company’s first outside of the New York City area. It’s expected to open by mid-summer.
The “webroom” concept developed by Blue Nile allows consumers to handle and try engagement rings and interact with a salesperson. All the buying, though, still happens online through BlueNile.com; customers do not walk out of the store with any physical merchandise in hand.
“With its tech-savvy, early adopter residents, the Washington, D.C. area is a strong market for Blue Nile and an ideal location for our third webroom,” Chief Merchandising Officer Julie Yoakum said.
Blue Nile opened its first physical location in June 2015 at the Roosevelt Field Mall in Garden City, N.Y. and then announced in early February that it would open its second webroom at The Westchester, a mall in White Plains, N.Y. that’s about 40 miles from the first location.
When the company announced its financial results last month, CEO Harvey Kanter said Blue Nile will open “up to four” new webrooms this year after seeing great success with its first location.
The Latest
The two organizations will host a joint event, “Converge,” in September 2025.
Big changes appear to be on the horizon for the diamond miner and its parent company, Anglo American.
With Ho Brothers, you can unlock your brand's true potential and offer customers the personalized jewelry experiences they desire.
Padis succeeds Lisa Bridge, marking the first time the organization has had two women board presidents in a row.
Jesse Cole, founder of Fans First Entertainment, shared the “five Es” of building a fan base during his AGS Conclave keynote.
The Royal Oak Perpetual Calendar "John Mayer" was celebrated at a star-studded party in LA last week.
For over 30 years, JA has advocated for the industry, fought against harmful legislation and backed measures that help jewelry businesses.
The announcement came as the company reported a 23 percent drop in production in Q1.
A double-digit drop in the number of in-store crimes was offset by a jump in off-premises attacks, JSA’s 2023 crime report shows.
Inspired by the Roman goddess of love, the designer looked to the sea for her new collection.
The luxury titan posted declining sales, weighed down by Gucci’s poor performance.
The selected nine organizations have outlined their plans for the funds.
The mining company’s Diavik Diamond Mine lost four employees in a plane crash in January.
The crown introduced a dozen timepieces in Geneva, including a heavy metal version of its deep-sea divers’ watch.
Emmanuel Raheb recommends digging into demographic data, customizing your store’s communications, and retargeting ahead of May 12.
Located in the town of Queensbury, it features a dedicated bridal section and a Gabriel & Co. store-in-store.
A 203-carat diamond from the alluvial mine in Angola achieved the highest price.
Ruser was known for his figural jewelry with freshwater pearls and for his celebrity clientele.
The “Rebel Heart” campaign embodies rebellion, romance, and sensuality, the brand said.
Editor-in-Chief Michelle Graff shares the standout moments from the education sessions she attended in Austin last week.
The overhaul includes a new logo and enhanced digital marketplace.
A new addition to the “Heirloom” collection, this one-of-a-kind piece features 32 custom-cut gemstones.
Last month in Dallas, David Walton pushed another jeweler, David Ettinger, who later died.
The move will allow the manufacturing company to offer a more “diverse and comprehensive” range of products.
From now through mid-May, GIA will be offering the reports at a 50 percent discount.
De Beers’ rough diamond sales were down 18 percent year-over-year in its latest round of sales.