It is located in Marin County, California.
3 Reasons to Jump on the Instagram Ads Bandwagon
Instagram ads are now available and Likeable Local’s Evan Seto has a trio of reasons why jewelers should take advantage of this marketing avenue sooner rather than later.
Instagram ads are here.
That’s a headline you might have heard a couple of times in the past few months. The truth of the matter is, each headline was marking some milestone in a patchwork rollout of the Instagram ads platform to the Facebook accounts of businesses. It’s for real this time though--Instagram ads are now available to everybody. So, you should jump on board! End of story, right?
No, hold on; you might be wondering if this whole Instagram thing is worth it for your jewelry business. After all it is, at its core, simply a different presentation of Facebook ads. So, let’s dig a little deeper.
It’s still early going, so there’s not a lot of data. However, preliminary reports show that Instagram ads are seeing higher engagement than standard Facebook ads. In fact, for web click conversions, Instagram ads are seeing an average 1.5 percent click-through rate, versus a 0.84 percent for a comparable Facebook ad at a similar cost per click.
There are several reasons that this could be the case.
1. Instagram Ads are New
Don’t underestimate the power of novelty. The reason people are clicking these ads more could simply be because of interest. I’ve never seen an Instagram ad before! What happens when you click this? (Or, you could be getting the accidental clicks of the confused.) These ads are refreshingly new but, of course, the novelty will wear off, which cuts into the value proposition of Instagram ads over other social media ads over time. Still, it’s an argument that you should jump on board as soon as possible and ride the wave while you can.
2. Instagram Ads are Big
One of the original selling points of Instagram itself was the simplicity of the platform; it’s just one big square picture after another. While other social media networks struggle with cramming as much stuff into their feeds as possible without cluttering the user interface, Instagram has remained simple and minimalistic.The ads slide in seamlessly, and with the exception of chronology and a small “Sponsored” tag, they are indistinguishable from other posts. For consumers who might have a negative reaction to conspicuous advertisement, this could be more favorable.
3. Instagram Ads are Higher Quality
The reason the click-through rates are so good could be because up until recently, it’s
Maybe it’s not exactly definitive whether Instagram ads are more effective than Facebook ads based on the raw, early results. You have to factor in the fact that while there are 10 ad objectives offered through Facebook, Instagram ads only are available in three objectives: clicks to website, video views, and mobile app installs, which restricts the flexibility you have to create more effective and specific ad campaigns. This is especially relevant if you’re using specific Facebook options such as “Add to cart” for your jewelry business to reduce friction (and if you aren’t, you should really consider it.)
However, there’s one big statistic that points to why Instagram ads have the potential to be superior to Facebook and ads on other social media platforms. Compared with the others, Instagram skews younger, more diverse and richer. In a world where jewelers are always trying to chase that particular demographic, especially when business support on social media lags behind the cutting edge of current trends, it pays to at least be as far forward as possible.
Combine this with the knowledge that overall, Instagram is not as small as you might still perceive it to be. At around 200 million users it’s catching up with Twitter, and Instagram users are more engaged because its feed is less saturated.
Instagram also was founded with photos as its central concept. Unlike Facebook, Twitter, LinkedIn and many other platforms where “text only” is an option, Instagram is photo mandatory, text optional. For a jewelry business where a lot of sales are dependent on a consumer’s positive reaction to the visual appeal of the product, Instagram’s clean interface and larger pictures are particularly appealing.
All things considered, it’s worth your time to get your jewelry business on Instagram ads as fast as possible.
Evan Seto is the marketing apprentice at Likeable Local, a social media marketing platform and app for small and mid-sized businesses. Reach him at evan@likeablelocal.com.
The Latest
Concerns about rising prices, politics, and global conflicts continue to dampen consumer outlook.
May’s birthstone is beloved for its rich green hue and its versatility.
Meet Ben Claus—grand prize winner of For the Love of Jewelers 2023 Fall Design Challenge.
Jacqui Larsson joins Opsydia with nearly two decades of experience in the industry.
Last month in Dallas, David Walton pushed another jeweler, David Ettinger, who later died.
The “Tiffany Céleste” collection reimagines designer Jean Schlumberger’s interpretations of the universe.
With Ho Brothers, you can unlock your brand's true potential and offer customers the personalized jewelry experiences they desire.
The brand also created a 100-carat lab-grown diamond necklace in honor of its centennial.
Tim Schlick has been promoted from his previous position as COO.
It’s the second year for the event, slated to take place in October in Toronto.
Supplier Spotlight Sponsored by GIA
Sales will be paused while the relocation takes place over the next few months.
“SIS x MISA Denim and Diamonds” is a collaboration between the designer and celebrity stylist Misa Hylton.
The retailer is moving to a newly designed space in the same shopping center.
Gifts that are unique and thoughtful are top of mind this year, according to the annual survey.
The necklace is featured in the brand’s “Rebel Heart” campaign starring Adam Levine and Behati Prinsloo.
The two organizations will host a joint event, “Converge,” in September 2025.
Big changes appear to be on the horizon for the diamond miner and its parent company, Anglo American.
Padis succeeds Lisa Bridge, marking the first time the organization has had two women board presidents in a row.
Jesse Cole, founder of Fans First Entertainment, shared the “five Es” of building a fan base during his AGS Conclave keynote.
The Royal Oak Perpetual Calendar "John Mayer" was celebrated at a star-studded party in LA last week.
The announcement came as the company reported a 23 percent drop in production in Q1.
The three-time Pro Bowler continues to partner with the retailer, donating to a Detroit nonprofit and giving watches to fans.
A double-digit drop in the number of in-store crimes was offset by a jump in off-premises attacks, JSA’s 2023 crime report shows.
Inspired by the Roman goddess of love, the designer looked to the sea for her new collection.
The luxury titan posted declining sales, weighed down by Gucci’s poor performance.