The report shows that couples are searching for vintage and antique rings, gold jewelry, pearls, and colorful pieces.
Direct-to-Consumer Brand Now Has US Showroom
Online jewelry seller Mejuri has opened a New York City space where customers can try on and order pieces.
New York—Online jewelry seller Mejuri has opened a U.S. space where customers can try on product in person.
The company opened a showroom in New York City’s Nolita neighborhood in December. It is Mejuri’s first U.S. location and second outside of Toronto.
Consumers can slip on the karat gold, sterling silver, diamond and gemstone jewels they’ve seen online in person and place orders that are shipped next day.
The reverse-retail omnichannel approach, in which digitally native companies create brick-and-mortar retail spaces or physical showrooms, has been employed by companies like Amazon and Blue Nile, and most recently, James Allen.
Mejuri employs a number of disruptive retail methods.
First, even though it is a jewelry brand it doesn’t have a wholesale business, instead selling directly to consumers at what it says is “a fraction of the price of traditional retail.”
Second, it utilizes a weekly drop method, seen more in streetwear than fine jewelry (think clothing company Supreme), launching new limited-edition collections each week. This creates a sense of scarcity, encouraging consumers to buy before items sell out.
For instance, Mejuri recently advertised its newest pieces, the “Oversize Collection” to its hundreds of thousands of Instagram followers in a post on the platform that read: “Oversized Collection is officially here. This is a one-time, no restock + limited piece collection. So, don’t say we didn’t warn you. Once it’s gone, it’s gone.”
The Toronto-based company says its methods are working. The brand’s target consumer, women buying jewelry for themselves, represents 80 percent of its market.
It also says it is maintaining 400 percent year-over-year growth, selling more in one week in 2018 than it did in all of 2017.
Felix Capital, which has invested in Goop and FarFetch, recently sunk money into Mejuri, which was founded in 2015 by CEO Noura Sakkijha.
The New York City “customer activation space” will host various events, from piercing parties to panels.
It’s located at 43 Spring St.
The Latest
The redesigned boutique features interactive displays and a workshop space for hands-on learning about watchmaking.
There is a willingness to comply with new government-mandated regulations, with an insistence that they should be practical and realistic.
For over 30 years, JA has advocated for the industry, fought against harmful legislation and backed measures that help jewelry businesses.
A combination of factors is driving growth in the industry despite the precipitous drop in prices across the board.
The zone’s modernization will enhance and increase India’s jewelry manufacturing capabilities while aiding small and mid-sized businesses.
By the end of this year, SRK’s diamond manufacturing complexes will achieve net zero emissions, one of an impressive array of achievements.
Ho Brothers offers scalable solutions for the future of custom jewelry.
The company plans to invest $25 million in marketing initiatives to boost awareness around its namesake and licensed brands.
Optimism about the current state of the economy was offset by anxiety around inflation and the political environment.
The former WJA executive director is MFM’s new managing director.
DDG encourages retailers to educate customers on the positive impact of purchasing natural diamonds.
Highlighting the most iconic Tiffany collections, it’s inspired by the company’s late window designer, Gene Moore.
Jen Cullen Williams and Duvall O’Steen explore how jewelers can save time and money by using AI to analyze engagement and create content.
The retailer previously turned down an $8.4 billion offer in 2018.
The Florida store’s owner Miguel Gonzalez is retiring.
The lab stresses the importance of accurate identification, as the difference in price is “substantial.”
The brand also plans to expand its retail footprint from 138 to 200 stores over the next three years.
One is reserved for a NAJA member, the other for a non-member.
Longtime employees Carie Lehrke and Megan Mattice have received promotions.
Three guests joined National Jeweler and Jewelers of America to discuss trending time periods, spotting reproductions, and more.
Chris Clipper and Robert Lepere join the company with 50 years of combined experience.
The trendy, metallic earrings wink at classic spring colors.
JSA said a man and woman pulled the safe out of an Oakland jewelry store but couldn’t quite get it into their van.
The miner’s March auction generated $19 million.
Helen McCluskey will succeed H. Todd Stitzer when he meets his 12-year term limit in June.
“Chopard x Julia Roberts” showcases the first gems cut from the 6,000-carat-plus “Insofu Emerald."