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The jewelry brand is encouraging customers to visit select retailers for a chance to win one of five money prizes.
Tacori is enticing its customers to visit select retailers for a chance to win one of five money prizes in a contest that will run through the end of the year.
Los Angeles—Tacori has crowned the first winner of its Love Tacori contest.
Tamberly Stone won the first of five $20,000 prizes from the brand when she entered at Dublin, California jewelry store Barons.
Stone visited the store to try on Tacori anniversary bands while on a short getaway with her husband.
“I am sitting here crying,” she said. “I can't believe it! My husband and I stopped by Barons on our first overnight trip since before our son was born; he is three. Those 28 hours away together was magical and refreshing.
“Little did I know just how magical trying on anniversary bands would be. I love my Tacori wedding set, and now I can get my anniversary band and get my daughter something special for her 16th birthday that is a few weeks away. I am so speechless. Thank you so very much!”
The Love Tacori contest, which encourages consumers to stop in at participating retailers and try on Tacori pieces for a chance to enter, will continue to run through Dec. 31. The second of the five total winners will be selected on Oct. 1.
The brand has been advertising the contest with its first direct-to-store campaign featured in print magazines like Town & Country, Marie Claire, Harper’s Bazaar and Elle, as well across Tacori digital channels.
Michelle Chila, Tacori’s senior vice president of marketing and public relations, said in a press release: “Since the launch of our Love Tacori campaign, we’ve been humbled by the passion from our community of Tacori lovers.
“Whether people have been long time fans of the Tacori brand or they’ve just discovered us from our Love Tacori campaign, it’s been an extremely supportive and positive message to share the love.”
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