Emmanuel Raheb recommends digging into demographic data, customizing your store’s communications, and retargeting ahead of May 12.
The 17 Most Popular Stories of 2017
Reading these will be more fun than whatever you have planned for New Year’s Eve.
New York--To mark the end of yet another 365-day trip around the sun, National Jeweler has rounded up its most-read stories of the year.
From crime to amazing auction results to corporate shakeups and more crime, these are the 17 stories our readers clicked on the most in 2017.
Enjoy, and Happy New Year!
17. 1,564 Jewelry Businesses Ceased Operations in 2016
This story from February shared year-end statistics from the Jewelers Board of Trade.
16. 12 Charged in $9M Diamond District Scam
Charged by federal authorities in early April, the men allegedly passed bad checks, used forged documents and told tall tales to cheat wholesalers out of millions of dollars in melee.
15. $13 Diamond Ring Sells for $850K
Originally bought at the British equivalent of a garage sale, the owner long thought it was a piece of worthless costume jewelry.
14. The ‘Monster’ Looking to Disrupt Man-Made Diamond Marketing
Amish Shah, whom National Jeweler interviewed at the JCK show in June, wants to change the conversation the industry is having with consumers about lab-grown diamonds.
13. Mark Light Retiring, Signet Appoints First Female CEO
The news broke in July, with Light reportedly stepping down due to health reasons and Virginia “Gina” C. Drosos stepping up.
12. Analysis: Light’s Out at Signet
Shortly after news broke of Light’s exit, our editor-in-chief detailed the long chain of events that led to his departure.
11. The State of the Majors
The popular report returned in October 2016 after a four-year hiatus and the digital flipbook version attracted thousands of readers. Here’s a link to the 2017 version, which came out this October.
10. Why People Still Wear Watches
Editor-in-Chief Michelle Graff asked people about their reasons for wearing a watch in an age in which the time is available everywhere.
9. Two Killed in Separate Weekend Robberies
It was a very sad start to the year with jewelry store-related shootings in Henderson, Nevada, and San Antonio, Texas, on the same weekend in January.
8. Forbes List of Wealthiest Women Includes 2 from Jewelry
Alex & Ani founder Carolyn Rafaelian and Kendra Scott made this year’s list of the richest self-made women in the United States.
7. Shake-Up at Signet: Two Big Retirements, New Roles
Interestingly, the February article about the retirements of Ed Hrabak and Tryna Kochanek topped news of Light’s retirement in terms of readership.
6. Forget Millennials, Meet the ‘Midult’
She’s a woman between the ages of 35 and 55 with spending power who’s largely being ignored by jewelers.
5.
OK, so this story technically ran in 2016 but it was December. And it proved to be popular into the new year, detailing the resurgence hoop earrings of all styles are enjoying right now.
4. 5 Things to Know About … Ethiopian Emeralds
Senior Editor and colored gemstone reporter Brecken Branstrator launched a “5 Things to Know About” series in 2017, and her story about emeralds from a new source proved popular.
3. Jewelry Industry Bullying on Facebook
A ring included in an article about pastel-colored gemstones ignited a heated back-and-forth on social media that got unnecessarily nasty.
2. How Much Are U.S. Consumers Spending on Engagement Rings?
Published in February, this story compared figures from two major sources of data on the wedding market.
1. 5 Things to Know About … Burmese Rubies
The first installment in Branstrator’s “5 Things to Know About” series, this story was published in late January and continued to attract readers all year long.
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The “Rebel Heart” campaign embodies rebellion, romance, and sensuality, the brand said.
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The overhaul includes a new logo and enhanced digital marketplace.
The money will go toward supporting ongoing research and aftercare programs for childhood cancer survivors.
A new addition to the “Heirloom” collection, this one-of-a-kind piece features 32 custom-cut gemstones.
Last month in Dallas, David Walton pushed another jeweler, David Ettinger, who later died.
The move will allow the manufacturing company to offer a more “diverse and comprehensive” range of products.
From now through mid-May, GIA will be offering the reports at a 50 percent discount.
De Beers’ rough diamond sales were down 18 percent year-over-year in its latest round of sales.
Sponsored by the Las Vegas Antique Jewelry & Watch Show
The Patek Philippe expert will serve as personal curator for the brand-focused company.
The 553-square-foot shop is aboard the Carnival Jubilee cruise ship.
NDC filed a complaint against Skydiamond for use of phrases like “diamonds made entirely from the sky.”
John Carter received the AGS’s highest honor Tuesday afternoon at Conclave in Austin, Texas.
LVMH said the company performed well despite an uncertain geopolitical and economic environment.
B&D Sales and Service held a ribbon-cutting event for its new location in Cranston, Rhode Island.
It’s ultra-feminine and filled with gold, pearls, and soft pastels.
Emily Highet Morgan and Emily Bennett have joined the agency’s team.
Its updated book for mountings is also now available.
She has been with the organization since 2010, most recently serving as its chief officer of PR and industry relations.