The report shows that couples are searching for vintage and antique rings, gold jewelry, pearls, and colorful pieces.
Holiday In-Store Traffic Down in 2018, ShopperTrak Says
But the combined three days leading up to Christmas Day were up 4 percent compared to last year.
New York—ShopperTrak has released its holiday shopper traffic and trends data, finding that overall traffic for the season was down this year.
According to its insights, total holiday traffic (Nov.18 to Dec .29) was down 3 percent compared with 2017.
However, the end of December provided some bright spots for retailers.
The retail analytics company found that foot traffic on Dec. 22, or Super Saturday, was up more than 2 percent when compared with the year earlier.
Additionally, the combined three days leading up to Christmas Day this year (Saturday through Monday) were up 4 percent in traffic compared to the three-day lead up in 2017 (Friday through Sunday).
The last 10 days of the shopping season, Dec. 20 to 29, were about flat, increasing by 0.3 percent year-over-year.
When it came to the days that were busiest, the firm’s prediction of which 10 days would see the most shoppers was correct, with one change: Saturday, Dec. 29 and Saturday, Dec. 1 switched places at the No. 9 and No. 10 spots.
Here is the order of the 10 busiest shopping days of the season.
1. Friday, Nov. 23, Black Friday
2. Saturday, Dec. 22, “Super Saturday”
3. Saturday, Dec. 15
4. Sunday, Dec. 23, the last Sunday before Christmas Day
5. Saturday, Nov. 24, the Saturday before Thanksgiving
6. Saturday, Dec. 8
7. Friday, Dec. 21, the Friday before Christmas
8. Wednesday, Dec. 26
9. Saturday, Dec. 29
10. Saturday, Dec. 1
ShopperTrak said those 10 days accounted for 40 percent of the total season’s brick-and-mortar traffic.
“While holiday traffic was down overall, the fact that Christmas Day came on a Tuesday, rather than a Monday, played a pivotal role in creating more last-minute shopping activity,” said Brian Field, senior director of global retail consulting for ShopperTrak.
“This year, retailers promoted extended shopping hours for the entire weekend in-store helping attract more late shoppers and increase brick-and-mortar activity right before the holiday and continuing through the end of December.”
The Latest
He’s remembered as a “font of passion,” leaving behind a legacy of dedication to his craft and community.
The first one will take place next month during the Jewelers of Louisiana’s and Mississippi Jewelers Association’s conventions.
For over 30 years, JA has advocated for the industry, fought against harmful legislation and backed measures that help jewelry businesses.
The redesigned boutique features interactive displays and a workshop space for hands-on learning about watchmaking.
There is a willingness to comply with new government-mandated regulations, with an insistence that they should be practical and realistic.
A combination of factors is driving growth in the industry despite the precipitous drop in prices across the board.
Ho Brothers offers scalable solutions for the future of custom jewelry.
The zone’s modernization will enhance and increase India’s jewelry manufacturing capabilities while aiding small and mid-sized businesses.
By the end of this year, SRK’s diamond manufacturing complexes will achieve net zero emissions, one of an impressive array of achievements.
The company plans to invest $25 million in marketing initiatives to boost awareness around its namesake and licensed brands.
The former WJA executive director is MFM’s new managing director.
DDG encourages retailers to educate customers on the positive impact of purchasing natural diamonds.
Highlighting the most iconic Tiffany collections, it’s inspired by the company’s late window designer, Gene Moore.
Jen Cullen Williams and Duvall O’Steen explore how jewelers can save time and money by using AI to analyze engagement and create content.
The retailer previously turned down an $8.4 billion offer in 2018.
The Florida store’s owner Miguel Gonzalez is retiring.
The lab stresses the importance of accurate identification, as the difference in price is “substantial.”
The brand also plans to expand its retail footprint from 138 to 200 stores over the next three years.
One is reserved for a NAJA member, the other for a non-member.
Longtime employees Carie Lehrke and Megan Mattice have received promotions.
Three guests joined National Jeweler and Jewelers of America to discuss trending time periods, spotting reproductions, and more.
Chris Clipper and Robert Lepere join the company with 50 years of combined experience.
The trendy, metallic earrings wink at classic spring colors.
JSA said a man and woman pulled the safe out of an Oakland jewelry store but couldn’t quite get it into their van.
The miner’s March auction generated $19 million.
Helen McCluskey will succeed H. Todd Stitzer when he meets his 12-year term limit in June.