Surveys

Product Pulse: How Are Your Gold Jewelry Sales?

SurveysMay 23, 2016

Product Pulse: How Are Your Gold Jewelry Sales?

Jewelers, see how your gold jewelry sales and margins stack up against other retailers.

20160523_gold-product-panel.jpg
A white gold evil eye pendant from Quality Gold. Quality Gold was among the brands listed as best-sellers in National Jeweler’s gold poll. This diamond-set evil eye has sapphire eyes and is available in 14-karat white or yellow gold ($1,310). It’s part of the “Dainty Design” collection, which Quality Gold manufactures in Ohio.

New York--Gold jewelry sales have been holding steady for the past three years, according to nearly half the retailers who took National Jeweler’s latest Product Pulse survey.

Conducted in late April/early May, the Pulse polled jewelers about the gold jewelry sales over the past three years.

The highest percentage of respondents (43 percent) said their sales have held steady during that period, while 34 percent saw sales slip and 24 percent reported an increase in gold jewelry sales.




This means that, of all the jewelers who took the survey, 67 percent have seen sales of gold jewelry stay the same or increase over the past three years, a time when Kitco.com data shows that the cumulative average annual price of gold ranged between $1,160 and $1,266 an ounce. The price of the metal has never returned to what it was a decade ago, but it remains well below what it was at height of the recession, when the gold price flirted with $2,000 an ounce.

Quality Gold/Leslie’s, Royal Chain and Gabriel & Co., along with Italian designer brands such as Marco Bicego and Roberto Coin, were among some of the most-listed brands named when National Jeweler asked survey takers about the best-sellers in their stores.

However, just as they did in our bridal poll, a number of respondents said they don’t carry any specific brands.

“We do custom work,” one survey-taker said, while another noted, “We make our own line.”


Sixty-five percent of survey-takers reported they make margins of 41 percent or better on gold jewelry (chart at left), while they also continue to increase their gold inventory, although cautiously (chart at right).

As far as the quality of gold sold goes, respondents reported that 14-karat gold jewelry outsells 18-karat in their store. Very few--only five, in fact--said 10-karat jewelry was the best seller in their store.

National Jeweler and Jewelers of America conducted their Product Pulse survey between April 25 and May 6. Approximately 127 jewelers responded.

Michelle Graffis the editor-in-chief at National Jeweler, directing the publication’s coverage both online and in print.

The Latest

White, pink, and blue lab-grown diamonds from Lightbox
AuctionsMay 13, 2024
Lab-Grown Diamond Brand Lightbox Cuts Prices by 25 to 40%

The move follows a price-drop test run in Q4 and comes with the addition of a “quality assurance card” from GIA for some loose diamonds.

Christie’s New York
TechnologyMay 13, 2024
Christie’s Website Brought Down by Hackers, Watch Auction Postponed

The site has been down since Thursday evening, just ahead of its spring auctions.

Madeleine K. Albright’s Patriotic Leopard Brooch
AuctionsMay 13, 2024
Madeleine Albright’s Jewelry, Pins a White-Glove Sale at Freeman’s | Hindman

The late former U.S. Secretary’s collection went for quadruple the sale’s pre-sale estimate.

Royal Chain gold chains
Brought to you by
Record Gold Prices Have Consumers Undeterred. Here’s Why.

Despite the rising prices, consumers continue to seek out the precious metal.

Zachary’s Jewelers Mother’s Day Jewelry Contest winners
IndependentsMay 13, 2024
Zachary’s Jewelers Names Mother’s Day Jewelry Contest Winners

Three fifth graders’ winning designs were turned into custom jewelry pieces in time for Mother’s Day.

Weekly QuizMay 09, 2024
This Week’s Quiz
Test your jewelry news knowledge by answering these seven questions.
Take the Quiz
Kimberly Adams Russell
IndependentsMay 10, 2024
Frank Adams Jewelers Names New CEO

Kimberly Adams Russell is taking over the role from her father, David Adams, marking the third generation to hold the title.

Birth of Venus necklace
CollectionsMay 10, 2024
Piece of the Week: Carina Hardy’s ‘Birth of Venus’ Necklace

As a token of womanhood, this necklace depicts when Venus was born from the sea.

Header image w logo.jpg
Brought to you by
From Registration to Return: 10 Tips to Protect You Before, During and After a Tradeshow

Tradeshow risks are real. Get tips to protect yourself before, during and after and gain safety and security awareness for your business.

Roberto Coin Fleur de Lis jewelry
MajorsMay 09, 2024
Watches of Switzerland Pays $130M for Roberto Coin Inc.

The deal gives the retailer control over the distribution of Roberto Coin jewelry in the U.S., Canada, Caribbean, and Central America.

Lauren K Mosaic necklace
TrendsMay 09, 2024
Amanda’s Style File: Shine Bright, Moms  

Show your mother some love with a piece of fine jewelry.

Kyle Edward Fine Jewelry
IndependentsMay 09, 2024
Kyle Edward Fine Jewelry to Close Salisbury Store

The company’s Easton location will remain open.

Jewelers Board of Trade logo
MajorsMay 09, 2024
JBT Elects New Chairman

Brian D. Fleming of Carla Corporation was elected to serve a one-year term in the role.

Las Vegas Antique Jewelry and Watch Show Bracelets
Supplier BulletinMay 08, 2024
Fusing Past and Present at the Las Vegas Antique Jewelry & Watch Show

Sponsored by the Las Vegas Antique Jewelry and Watch Show

Vikki Tobak
EditorsMay 07, 2024
Q&A: Author Vikki Tobak on the ‘Ice-Cold’ Exhibition

Tobak, author of “Ice Cold: A Hip-Hop Jewelry History,” shares how the exhibition came to be, and the pieces people may be surprised to see.

Cynthia Erivo, Zendaya, Lewis Hamilton at the Met Gala
EditorsMay 07, 2024
10 On-Theme Looks from the 2024 Met Gala

Stars adorned themselves in emeralds, platinum, and myriad bird motifs, writes Associate Editor Natalie Francisco.

Rendering of M.S. Rau pop-up shop in Aspen, Colorado
IndependentsMay 07, 2024
112-Year-Old New Orleans Business Popping Up in Aspen

M.S. Rau is set to open a seasonal gallery in the high-end resort town early next month.

Vhernier Calla necklace rose gold and ebony
MajorsMay 07, 2024
Richemont Acquires Italian Jeweler Vhernier

The branded jewelry market is thriving, said Richemont Chairman Johann Rupert.

The six Couture Luminaries designers 2024
CollectionsMay 07, 2024
These ‘Luminaries’ Are Set to Light Up Couture

The six designers, all participants in the show’s Diversity Action Council mentorship program, will exhibit in Salon 634.

Sylvester Stallone watch auction
AuctionsMay 07, 2024
Sotheby’s to Auction Sylvester Stallone’s Watches

The highlight of his collection is the coveted Patek Philippe Grandmaster Chime, which could sell for up to $5 million.

Models Wearing Venetian Link Bracelets and Necklaces
CollectionsMay 07, 2024
Phillip Gavriel Pays Tribute to Venice With New Collection

The “Venetian Link” series modernizes the classic Veneziana box chain in its bracelets and necklaces.

Jewelers of America logo
Events & AwardsMay 07, 2024
JA Now Accepting Applications for New Bench Jeweler Scholarship

The Seymour & Evelyn Holtzman Bench Scholarship will provide tuition assistance to two low-income students.

Rolex and Hallmark logos
Policies & IssuesMay 06, 2024
Rolex Files Objection to Hallmark’s New Trademark Application

The Swiss watchmaker said the company’s plans to use a new version of the Hallmark crown on jewelry would confuse consumers.

Anglo American executive Benny Oeyen
EditorsMay 06, 2024
Q&A: 8 Questions With Anglo American’s Benny Oeyen

The executive talked about the importance of self-purchasers and how fuel cell electric vehicles are going to fuel demand for platinum.

Opening of Malabar Gold & Diamonds store in Naperville Illinois
MajorsMay 06, 2024
Malabar Gold & Diamonds Opens 4th U.S. Showroom

The Indian jeweler’s new store in Naperville, Illinois marks its 350th location, part of its ongoing global expansion plans.

Ben Bridge Jeweler Logo
Events & AwardsMay 06, 2024
Ben Bridge Jeweler Accepting Applications for Lonia Tate Scholarship

It will award a graduating high school student with about $10,000 toward a GIA diploma and an internship with the Seattle-based jeweler.

Mug shots of murder suspects Michael McCormack and Charles Robinson Shay
CrimeMay 03, 2024
Second Suspect Arrested in Murder of Colorado Jeweler

Wheat Ridge, Colorado police took a 50-year-old man into custody Wednesday following a two-month search.

Five Platinum Pieces
CollectionsMay 03, 2024
A Sneak Peek Into PGI’s Couture Platinum Spotlight Program

PGI partnered with four new and seven returning designers for its annual platinum capsule collection.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy