Jesse Cole, founder of Fans First Entertainment, shared the “five Es” of building a fan base during his AGS Conclave keynote.
Atlanta show to offer more educational seminars
An expanded educational program is part of this year’s Atlanta Jewelry Show, scheduled for March 8 to 10 at the Cobb Galleria Centre.
Atlanta--An expanded educational program is part of this year’s Atlanta Jewelry Show, scheduled for March 8 to 10 at the Cobb Galleria Centre.
The educational programs will cover a range of topics including bridal trends, colored gemstones, security, social media strategies and marketing tips.
The Atlanta Jewelry Show also will debut a new program this year, “Café Conversations,” where attendees can engage in casual and open networking to meet new people, share successes and listen to common challenges.
A full list of the Atlanta Jewelry Show’s educational schedule can be found here.
A selection of the educational sessions is as follows.
Saturday, March 8
--“Create a Social Media Buzz to Enhance In-store Events,” with Shellie Bill of Premiere Consulting Innovations, 9:45 to 10:45 a.m.
Bill will share creative ideas for utilizing Facebook and email marketing to build excitement and attendance for store events from existing and new customers. Real-life examples will be used to show what works in creating a business buzz.
--“White Haute Trends: The 2014 Bride,” with Wendy Southers of The Knot, 12:30 to 1:30 p.m.
Southers will review the 2014 bridal trends and show attendees how to adapt these trends to their stores.
Sunday, March 9
--“Made You Look! Eye-Catching, Sales-Driving Display Strategies,” with Amy Meadows of Windows Matters, 3:30 to 4:30 p.m.
Meadows will explore visual merchandising tactics for stronger presentations and increased sales, sharing a host of ideas, tools and creative tips that jewelers can easily implement in their stores to improve the appearance of merchandise, attract customers and drive sales.
--“Mining Diamonds in Your Own Backyard: How to Get More From Your Current Customers,” with Bob Negen of WhizBang! Training, 9 to 10:30 a.m. (also the keynote address)
This seminar will teach simple and proven methods for a jeweler to “mine” from their current customer base, most of which can be implemented immediately.
--“Security at Home: Addressing a Disturbing Trend in Home Invasions,” with David Sexton, vice president of loss prevention at Jewelers Mutual Insurance Company, 10:45 to 11:45 a.m.
Sexton will discuss precautions, detection, preventive measures and the worst-case scenario, survival and coping techniques for home invasions.
The Latest
The Royal Oak Perpetual Calendar "John Mayer" was celebrated at a star-studded party in LA last week.
The announcement came as the company reported a 23 percent drop in production in Q1.
With Ho Brothers, you can unlock your brand's true potential and offer customers the personalized jewelry experiences they desire.
The three-time Pro Bowler continues to partner with the retailer, donating to a Detroit nonprofit and giving watches to fans.
A double-digit drop in the number of in-store crimes was offset by a jump in off-premises attacks, JSA’s 2023 crime report shows.
Inspired by the Roman goddess of love, the designer looked to the sea for her new collection.
For over 30 years, JA has advocated for the industry, fought against harmful legislation and backed measures that help jewelry businesses.
The luxury titan posted declining sales, weighed down by Gucci’s poor performance.
The mining company’s Diavik Diamond Mine lost four employees in a plane crash in January.
The crown introduced a dozen timepieces in Geneva, including a heavy metal version of its deep-sea divers’ watch.
Emmanuel Raheb recommends digging into demographic data, customizing your store’s communications, and retargeting ahead of May 12.
Located in the town of Queensbury, it features a dedicated bridal section and a Gabriel & Co. store-in-store.
A 203-carat diamond from the alluvial mine in Angola achieved the highest price.
Ruser was known for his figural jewelry with freshwater pearls and for his celebrity clientele.
The “Rebel Heart” campaign embodies rebellion, romance, and sensuality, the brand said.
Editor-in-Chief Michelle Graff shares the standout moments from the education sessions she attended in Austin last week.
The overhaul includes a new logo and enhanced digital marketplace.
The money will go toward supporting ongoing research and aftercare programs for childhood cancer survivors.
A new addition to the “Heirloom” collection, this one-of-a-kind piece features 32 custom-cut gemstones.
Last month in Dallas, David Walton pushed another jeweler, David Ettinger, who later died.
The move will allow the manufacturing company to offer a more “diverse and comprehensive” range of products.
From now through mid-May, GIA will be offering the reports at a 50 percent discount.
De Beers’ rough diamond sales were down 18 percent year-over-year in its latest round of sales.
Sponsored by the Las Vegas Antique Jewelry & Watch Show
The Patek Philippe expert will serve as personal curator for the brand-focused company.
The 553-square-foot shop is aboard the Carnival Jubilee cruise ship.