The necklace is featured in the brand’s “Rebel Heart” campaign starring Adam Levine and Behati Prinsloo.
AWCI Adds More ‘Build a Watch’ Classes to 2018 Schedule
The American Watchmakers-Clockmakers Institute is taking its popular five-hour course to more cities across the United States.
Harrison, Ohio--After seeing success with its “Build a Watch” class in Cincinnati and Las Vegas, the American Watchmakers-Clockmakers Institute is taking it to even more cities across the United States.
The AWCI has added four new sessions:
--Aug. 11 from 10 a.m.-4 p.m. Richter & Phillips Jewelers in Cincinnati;
--Sept. 23 from 11 a.m.-5 p.m. at The Henry Hotel in Detroit;
--Oct. 9 from 10 a.m.-4 p.m. at the Holiday Inn Austin Midtown in Austin, Texas; and
--Oct. 14 from 10 a.m.-4 p.m. at the Holiday Inn Austin Midtown in Austin, Texas.
Beginning with a disassembled version, class participants will learn about correct lubrication, adjustments, servicing, timing and regulation as they build their own wristwatch powered by the ETA 6497 movement. They also will get to add the dial, hands, case and straps and take their completed timepiece home.
The class is an opportunity for members of the jewelry industry, particularly salespeople, to gain watch knowledge, the AWCI said. It’s also open to the public and could be of interest to watch enthusiasts.
It costs $995.
For more information or to register, go to AWCI.com/BuildAWatch.
The American Watchmaker-Clockmakers Institute has represented watchmakers, clockmakers and the industries that serve them for more than 50 years by providing a range of education, certification, communications and business services.
The Latest
Big changes appear to be on the horizon for the diamond miner and its parent company, Anglo American.
Jesse Cole, founder of Fans First Entertainment, shared the “five Es” of building a fan base during his AGS Conclave keynote.
With Ho Brothers, you can unlock your brand's true potential and offer customers the personalized jewelry experiences they desire.
The Royal Oak Perpetual Calendar "John Mayer" was celebrated at a star-studded party in LA last week.
The announcement came as the company reported a 23 percent drop in production in Q1.
The three-time Pro Bowler continues to partner with the retailer, donating to a Detroit nonprofit and giving watches to fans.
For over 30 years, JA has advocated for the industry, fought against harmful legislation and backed measures that help jewelry businesses.
A double-digit drop in the number of in-store crimes was offset by a jump in off-premises attacks, JSA’s 2023 crime report shows.
Inspired by the Roman goddess of love, the designer looked to the sea for her new collection.
The luxury titan posted declining sales, weighed down by Gucci’s poor performance.
The selected nine organizations have outlined their plans for the funds.
The mining company’s Diavik Diamond Mine lost four employees in a plane crash in January.
The crown introduced a dozen timepieces in Geneva, including a heavy metal version of its deep-sea divers’ watch.
Emmanuel Raheb recommends digging into demographic data, customizing your store’s communications, and retargeting ahead of May 12.
Located in the town of Queensbury, it features a dedicated bridal section and a Gabriel & Co. store-in-store.
A 203-carat diamond from the alluvial mine in Angola achieved the highest price.
Ruser was known for his figural jewelry with freshwater pearls and for his celebrity clientele.
The “Rebel Heart” campaign embodies rebellion, romance, and sensuality, the brand said.
Editor-in-Chief Michelle Graff shares the standout moments from the education sessions she attended in Austin last week.
The overhaul includes a new logo and enhanced digital marketplace.
The money will go toward supporting ongoing research and aftercare programs for childhood cancer survivors.
A new addition to the “Heirloom” collection, this one-of-a-kind piece features 32 custom-cut gemstones.
Last month in Dallas, David Walton pushed another jeweler, David Ettinger, who later died.
The move will allow the manufacturing company to offer a more “diverse and comprehensive” range of products.
From now through mid-May, GIA will be offering the reports at a 50 percent discount.
De Beers’ rough diamond sales were down 18 percent year-over-year in its latest round of sales.