Technology

Muse Showroom Launches E-commerce Site

TechnologyMar 14, 2018

Muse Showroom Launches E-commerce Site

It now will sell pieces from its Gemfields collaboration online.

20180314_Gemfields-header.jpg
New charms for spring 2018 like these from (left to right) Buddha Mama, Sylva & Cie and Elena Votsi from the Gemfields x Muse collaboration will now be sold on Muse’s new e-commerce site.

New York--Muse Showroom, a fine jewelry sales agency, will now sell jewelry online.

Beginning this month, musexmuse.com will be home to pieces from the Gemfields x Muse collaboration. Started in 2016, the joint effort from the colored gemstone miner and sales showroom features pieces from Muse’s designer clients using Gemfields’ Mozambican rubies and Zambian emeralds.

Muse Founder Jennifer Shanker told National Jeweler, “We receive a ton of inquiries via Instagram and often do not have anywhere to send potential clients to see the jewelry online. We and our designers needed a more comprehensive digital presence.”

In total, more than 200 styles currently are available, ranging from $500 to $85,000 retail. Items encompass rings, earrings, bracelets and necklaces, as well as charms that are sold individually, in pre-selected groups or in full necklace configurations.

Nine new charms have been released for spring 2018 by Holly Dyment, Elena Votsi, Buddha Mama and Sylva & Cie.

Beyond providing an online shopping platform directly to consumers, musexmuse.com is also intended to be a resource for retailers who can share Gemfields x Muse items with their customers in the manner of a digital catalog.

“We think our presence in the online space will help both our designers and our retailers,” said Shanker. “Clients are loyal to their retailers so if someone sees a Nikos Koulis piece and wants to buy if from Bergdorf Goodman we will facilitate this and make the piece available to the customer there.

"If someone wants to order charms through their local retailer, like Tiny Jewel Box, with whom we partner, we can send charms in on approval. By making the breadth and depth of the capsule collection available online we are providing clients with an online catalog as otherwise there is no way for clients to see the collection.”

The site features pieces from Muse’s clientele—Elena Votsi, Holly Dyment, Michelle Fantaci, Tara Hirshberg, Nancy Newberg, Nikos Koulis and Silvia Furmanovich—as well as brands who have participated in the Gemfields x Muse collaboration like Ana Khouri, Buddha Mama, Dezso by Sara Beltran, Fox & Bond, Hoorsenbuhs, Lucifer vir Honestus, Luis Morais, Savannah Stranger and Sylva & Cie.

So far, feedback from Muse’s retail partners has been positive, and Shanker believes that the e-commerce site will be mutually beneficial to all parties involved with the showroom.

She elaborated, “We avoided the digital space for years, not wanting to compete with our retailers. As time changes and

as retail evolves, we know we now need a digital presence in order to remain relevant in the market. Most individual designers have their own e-commerce sites, and as we consider ourselves to be cutting edge and ahead of the game in so many ways, we need to make this happen now.”
Ashley Davisis the senior editor, fashion at National Jeweler, covering all things related to design, style and trends.

The Latest

Jaeger-LeCoultre Madison Avenue NYC store
WatchesMar 28, 2024
Peek Inside Jaeger-LeCoultre’s Revamped NYC Flagship

The redesigned boutique features interactive displays and a workshop space for hands-on learning about watchmaking.

Asian Star’s diamond manufacturing facility in India
SourcingMar 27, 2024
Compliance, Caution, and Concern: The Current Outlook of Indian Diamantaires

There is a willingness to comply with new government-mandated regulations, with an insistence that they should be practical and realistic.

Kira Diam solar plant
Lab-GrownMar 27, 2024
Indian Lab-Grown Diamond Manufacturers Keep Growing

A combination of factors is driving growth in the industry despite the precipitous drop in prices across the board.

Jewelers of America Fly In Washington, D.C.
Brought to you by
How Jewelers of America Represents Your Business

For over 30 years, JA has advocated for the industry, fought against harmful legislation and backed measures that help jewelry businesses.

Bharat Ratnam, a Mega Common Facilitation Centre (CFC)
SourcingMar 27, 2024
Reinvigorating SEEPZ, the Epicenter of India’s Studded Jewelry Exports

The zone’s modernization will enhance and increase India’s jewelry manufacturing capabilities while aiding small and mid-sized businesses.

Weekly QuizMar 21, 2024
This Week’s Quiz
Test your jewelry news knowledge with this short test.
Take the Quiz
SRK Empire and SRK House
Policies & IssuesMar 27, 2024
SRK Exports’ Journey Toward Net Zero Impact

By the end of this year, SRK’s diamond manufacturing complexes will achieve net zero emissions, one of an impressive array of achievements.

Georgia May Jagger Tommy Hilfiger ad campaign
FinancialsMar 27, 2024
Movado’s Full-Year Sales Sink 11%

The company plans to invest $25 million in marketing initiatives to boost awareness around its namesake and licensed brands.

BTYB-HoBrothers-updated.png
Brought to you by
The Scalable, Professional, and Effortless Solution for High-Demand Custom Jewelry Retailers

Ho Brothers offers scalable solutions for the future of custom jewelry.

Hand holding shopping bags
SurveysMar 27, 2024
Consumer Confidence Held Steady in March

Optimism about the current state of the economy was offset by anxiety around inflation and the political environment.

Bernadette Mack
Policies & IssuesMar 27, 2024
Mercury Free Mining Hires Bernadette Mack

The former WJA executive director is MFM’s new managing director.

April Is Diamonds Do Good Month
Policies & IssuesMar 27, 2024
Diamonds Do Good Announces Its April Initiative

DDG encourages retailers to educate customers on the positive impact of purchasing natural diamonds.

Tiffany & Co. With Love, Since 1837
MajorsMar 26, 2024
Tiffany & Co. Debuts ‘With Love, Since 1837’ Campaign

Highlighting the most iconic Tiffany collections, it’s inspired by the company’s late window designer, Gene Moore.

National Jeweler columnists Duvall O’Steen and Jen Cullen Williams
ColumnistsMar 26, 2024
Creative Connecting: AI Tools and Tips for Social Media

Jen Cullen Williams and Duvall O’Steen explore how jewelers can save time and money by using AI to analyze engagement and create content.

Nordstrom Men’s Store New York City
MajorsMar 26, 2024
Nordstrom May Go Private, Says Report

The retailer previously turned down an $8.4 billion offer in 2018.

Interior of Miami Lakes Jewelers
IndependentsMar 26, 2024
Miami Lakes Jewelers to Close After 37 Years

The Florida store’s owner Miguel Gonzalez is retiring.

 International Gemological Institute
GradingMar 26, 2024
IGI Announces Tech for ID’ing Lab-Grown Colored Diamonds

The lab stresses the importance of accurate identification, as the difference in price is “substantial.”

Kendra Scott lab-grown diamond jewelry
CollectionsMar 25, 2024
Kendra Scott Debuts Lab-Grown Diamond Fashion Jewelry

The brand also plans to expand its retail footprint from 138 to 200 stores over the next three years.

Instappraise logo NAJA logo
Events & AwardsMar 25, 2024
NAJA, Instappraise Offering Scholarships for Aspiring Jewelry Appraisers

One is reserved for a NAJA member, the other for a non-member.

Carie Lehrke and Megan Mattice
MajorsMar 25, 2024
Borsheims Announces New VP of HR, Assistant Manager

Longtime employees Carie Lehrke and Megan Mattice have received promotions.

My Next Question graphic vintage jewelry webinar
Recorded WebinarsMar 22, 2024
Watch: How to Buy and Sell Vintage Jewelry

Three guests joined National Jeweler and Jewelers of America to discuss trending time periods, spotting reproductions, and more.

Chris Clipper and Robert Lepere
MajorsMar 22, 2024
David Yurman Announces New CFO, Chief People Officer

Chris Clipper and Robert Lepere join the company with 50 years of combined experience.

Nakard pyrite earrings
CollectionsMar 22, 2024
Piece of the Week: Nakard’s Pyrite Earrings

The trendy, metallic earrings wink at classic spring colors.

Stock image of police cars with their lights on
CrimeMar 21, 2024
Sparks Fly as Burglars Lose Safe on California Freeway

JSA said a man and woman pulled the safe out of an Oakland jewelry store but couldn’t quite get it into their van.

Grizzly Mining rough emeralds
SourcingMar 21, 2024
Grizzly Sells 4,145-Carat Emerald for Over $1M

The miner’s March auction generated $19 million.

Helen McCluskey
MajorsMar 21, 2024
Signet Jewelers Names New Board Chair

Helen McCluskey will succeed H. Todd Stitzer when he meets his 12-year term limit in June.

Julia Roberts wearing a Chopard necklace
CollectionsMar 20, 2024
Julia Roberts Co-Designs New Chopard Jewelry Collection

“Chopard x Julia Roberts” showcases the first gems cut from the 6,000-carat-plus “Insofu Emerald."

Tanzanite white gold ring Jared
FinancialsMar 20, 2024
Signet’s Q4 Same-Store Sales Sink 10%

The jewelry giant also posted a double-digit drop in same-store sales for the full year.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy