Wheat Ridge, Colorado police took a 50-year-old man into custody Wednesday following a two-month search.
Effy Fêtes 40 Years with New Campaign
“Collect Moments” shows the starring role jewelry plays in life’s important events.
New York—In its fall 2019 advertising campaign, Effy is showcasing the starring role jewelry plays in life’s important events.
Coinciding with the brand’s 40th anniversary, “Collect Moments” captures a young family in a scene of idyllic vignettes, from the couple’s wedding to images of their daily life.
The woman, man and their children all sport a variety of Effy jewelry, from bridal looks to diamonds and colored gemstone pieces suited to everyday wear, encompassing an array of different Effy collections and price points.
Accompanied by the hashtag #EffyMoments, the campaign emphasizes life’s memorable experiences.
Effy enlisted photographer Chris Craymer to shoot the campaign in a renovated farmhouse in the Catskill Mountains in upstate New York, which was the location for the wedding, cocktail party and picnic scenes.
Founder and Designer Effy Hematian said in a press release: “I started this company in 1979 and have run it with my family ever since. I’m thrilled that we have the opportunity with our new campaign to show the emotion and meaning of love and family, and how that drives everything we do and every piece I design.”
The ads will run in the fall across digital channels and in print magazines like Vogue, Harper’s Bazaar, Elle and InStyle.
Effy is stocked at several department stores and retailers in addition to its 26 boutiques, 46 cruise shops and e-commerce store.
The Latest
PGI partnered with four new and seven returning designers for its annual platinum capsule collection.
Nicolosi, president and CEO of The Kingswood Company, previously sat on WJA’s board from 2011 to 2018.
Meet Ben Claus—grand prize winner of For the Love of Jewelers 2023 Fall Design Challenge.
Karina Brez’s race-ready piece is a sophisticated nod to the horse-rider relationship.
The men are allegedly responsible for stealing millions in jewelry and other valuables in 43 burglaries in 25 towns across Massachusetts.
“Horizon” invites individuals to explore the limitless possibilities that lie ahead, said the brand.
With Ho Brothers, you can unlock your brand's true potential and offer customers the personalized jewelry experiences they desire.
The jeweler credits its recent “Be Love” campaign and ongoing brand revamp for its 17 percent jump in sales.
The co-founder of Lewis Jewelers was also the longtime mayor of the city of Moore.
Elvis Presley gifted this circa 1967 gold and diamond watch to Dodie Marshall, his co-star in “Easy Come, Easy Go.”
Concerns about rising prices, politics, and global conflicts continue to dampen consumer outlook.
May’s birthstone is beloved for its rich green hue and its versatility.
Last month in Dallas, David Walton pushed another jeweler, David Ettinger, who later died.
The “Tiffany Céleste” collection reimagines designer Jean Schlumberger’s interpretations of the universe.
The brand also created a 100-carat lab-grown diamond necklace in honor of its centennial.
Tim Schlick has been promoted from his previous position as COO.
It’s the second year for the event, slated to take place in October in Toronto.
Supplier Spotlight Sponsored by GIA
“SIS x MISA Denim and Diamonds” is a collaboration between the designer and celebrity stylist Misa Hylton.
The retailer is moving to a newly designed space in the same shopping center.
Gifts that are unique and thoughtful are top of mind this year, according to the annual survey.
The necklace is featured in the brand’s “Rebel Heart” campaign starring Adam Levine and Behati Prinsloo.
The two organizations will host a joint event, “Converge,” in September 2025.
Big changes appear to be on the horizon for the diamond miner and its parent company, Anglo American.
Padis succeeds Lisa Bridge, marking the first time the organization has had two women board presidents in a row.