Majors

Tiffany to Overhaul Iconic Fifth Avenue Flagship

MajorsAug 16, 2018

Tiffany to Overhaul Iconic Fifth Avenue Flagship

The jeweler will begin remodeling in spring 2019.

2018_Tiffany-Blue-Box-w-gray.jpg
Tiffany & Co.’s New York City flagship store will undergo a planned three-year renovation, beginning in 2019. Pictured is the location’s Blue Box Café, which opened in 2017.

New York—Tiffany & Co. is planning on a facelift.

The jeweler announced Wednesday that it will completely renovate its New York City Fifth Avenue flagship store beginning in spring 2019.

The company is not confirming the total cost for the renovation, though a calculation by Bloomberg based on the information supplied by Tiffany put it at $250 million at least.

Originally opened in 1940, the space encompasses 10 stories at the corner of 57th Street.

Tiffany CEO Alessandro Bogliolo said in a news release on the renovation: “We are extremely excited about the opportunity to transform our iconic New York flagship store and create a dramatic new experience for customers. Innovation will remain at the forefront of Tiffany’s plans for 727 Fifth Avenue, and the newly reimagined flagship will serve as the modern crown jewel of our global store network.”

The move comes, surprisingly, after the opening of the Blue Box Café on the revamped home décor floor last year. A representative for Tiffany declined to say if the Fifth Avenue remodel would involve changes to the café or the just-renovated fourth floor in general.

The company did say that, during the renovation, which will last until the end of 2021, it “expects to remain open for business throughout,” though it will expand to a neighboring space temporarily, located at 6 E. 57th Street where Niketown used to be, to minimize disruption.

RELATED CONTENT: Tiffany is Modernizing and Streamlining its Design Process
The very first Tiffany store opened in New York City at 259 Broadway in 1837. The headquarters moved around the city until settling in its current spot, which has been featured in films like “Breakfast at Tiffany’s,” “Sleepless in Seattle” and “Sweet Home Alabama.”

When it opened, it was the “one of the most architecturally advanced mercantile buildings of its type, boasting first-of-its-kind central air-conditioning, along with the main floor free of columns, its 24-foot ceiling entirely supported by trusses,” the company said.
Ashley Davisis the senior editor, fashion at National Jeweler, covering all things related to design, style and trends.

The Latest

Cynthia Erivo, Zendaya, Lewis Hamilton at the Met Gala
EditorsMay 07, 2024
10 On-Theme Looks from the 2024 Met Gala

Stars adorned themselves in emeralds, platinum, and myriad bird motifs, writes Associate Editor Natalie Francisco.

Rendering of M.S. Rau pop-up shop in Aspen, Colorado
IndependentsMay 07, 2024
112-Year-Old New Orleans Business Popping Up in Aspen

M.S. Rau is set to open a seasonal gallery in the high-end resort town early next month.

The six Couture Luminaries designers 2024
CollectionsMay 07, 2024
These ‘Luminaries’ Are Set to Light Up Couture

The six designers, all participants in the show’s Diversity Action Council mentorship program, will exhibit in Salon 634.

Header image w logo.jpg
Brought to you by
From Registration to Return: 10 Tips to Protect You Before, During and After a Tradeshow

Tradeshow risks are real. Get tips to protect yourself before, during and after and gain safety and security awareness for your business.

Sylvester Stallone watch auction
AuctionsMay 07, 2024
Sotheby’s to Auction Sylvester Stallone’s Watches

The highlight of his collection is the coveted Patek Philippe Grandmaster Chime, which could sell for up to $5 million.

Weekly QuizMay 02, 2024
This Week’s Quiz
Test your jewelry news knowledge by answering these seven questions.
Take the Quiz
Models Wearing Venetian Link Bracelets and Necklaces
CollectionsMay 07, 2024
Phillip Gavriel Pays Tribute to Venice With New Collection

The “Venetian Link” series modernizes the classic Veneziana box chain in its bracelets and necklaces.

Jewelers of America logo
Events & AwardsMay 07, 2024
JA Now Accepting Applications for New Bench Jeweler Scholarship

The Seymour & Evelyn Holtzman Bench Scholarship will provide tuition assistance to two low-income students.

national-jeweler-top-image-v1.jpg
Brought to you by
Rio’s Reimagined Podcast: For the Love of Jewelers

Meet Ben Claus—grand prize winner of For the Love of Jewelers 2023 Fall Design Challenge.

Rolex and Hallmark logos
Policies & IssuesMay 06, 2024
Rolex Files Objection to Hallmark’s New Trademark Application

The Swiss watchmaker said the company’s plans to use a new version of the Hallmark crown on jewelry would confuse consumers.

Anglo American executive Benny Oeyen
EditorsMay 06, 2024
Q&A: 8 Questions With Anglo American’s Benny Oeyen

The executive talked about the importance of self-purchasers and how fuel cell electric vehicles are going to fuel demand for platinum.

Ben Bridge Jeweler Logo
Events & AwardsMay 06, 2024
Ben Bridge Jeweler Accepting Applications for Lonia Tate Scholarship

It will award a graduating high school student with about $10,000 toward a GIA diploma and an internship with the Seattle-based jeweler.

Mug shots of murder suspects Michael McCormack and Charles Robinson Shay
CrimeMay 03, 2024
Second Suspect Arrested in Murder of Colorado Jeweler

Wheat Ridge, Colorado police took a 50-year-old man into custody Wednesday following a two-month search.

Five Platinum Pieces
CollectionsMay 03, 2024
A Sneak Peek Into PGI’s Couture Platinum Spotlight Program

PGI partnered with four new and seven returning designers for its annual platinum capsule collection.

Kristie Nicolosi
MajorsMay 03, 2024
Kristie Nicolosi Joins WJA Board Again

Nicolosi, president and CEO of The Kingswood Company, previously sat on WJA’s board from 2011 to 2018.

Karina Brez Bit of LUV Bracelet
CollectionsMay 03, 2024
Piece of the Week: A “Bit of LUV” for the Derby

Karina Brez’s race-ready piece is a sophisticated nod to the horse-rider relationship.

Stock image of handcuffs and gavel
CrimeMay 02, 2024
4 Indicted in Burglary Ring Targeting Indian, South Asian Families

The men are allegedly responsible for stealing millions in jewelry and other valuables in 43 burglaries in 25 towns across Massachusetts.

Horizon Campaign Collage
CollectionsMay 02, 2024
Foundrae Launches ‘Horizon’ Collection

“Horizon” invites individuals to explore the limitless possibilities that lie ahead, said the brand.

Pandora jewelry
FinancialsMay 02, 2024
Pandora Raises Guidance After Strong Q1

The jeweler credits its recent “Be Love” campaign and ongoing brand revamp for its 17 percent jump in sales.

Glenn Lewis
IndependentsMay 02, 2024
Oklahoma Jeweler Glenn Lewis Dies at 68

The co-founder of Lewis Jewelers was also the longtime mayor of the city of Moore.

The back of the Baume & Mercier watch Elvis gave to Dodie Marshall
AuctionsMay 02, 2024
Vintage Baume & Mercier With Ties to Elvis Sells for $7K

Elvis Presley gifted this circa 1967 gold and diamond watch to Dodie Marshall, his co-star in “Easy Come, Easy Go.”

Harwell Godfrey
IndependentsMay 01, 2024
Harwell Godfrey Opens First Store

It is located in Marin County, California.

Woman holding a dress
SurveysMay 01, 2024
Consumer Confidence Falls in April

Concerns about rising prices, politics, and global conflicts continue to dampen consumer outlook.

Syna emerald earrings
TrendsMay 01, 2024
Amanda’s Style File: All Eyes on Emeralds

May’s birthstone is beloved for its rich green hue and its versatility.

Jacqui Larsson Looking at a Diamond
SourcingMay 01, 2024
Opsydia Names New Sales and Marketing Director

Jacqui Larsson joins Opsydia with nearly two decades of experience in the industry.

Stock image crime handcuffs
CrimeMay 01, 2024
Grand Jury to Hear Case Against Jeweler Charged in Fatal Shove Following IJO Show

Last month in Dallas, David Walton pushed another jeweler, David Ettinger, who later died.

Tiffany Blue Book 2024: Tiffany Céleste Wings Pendant
CollectionsApr 30, 2024
12 Otherworldly Pieces From Tiffany & Co.’s 2024 Blue Book

The “Tiffany Céleste” collection reimagines designer Jean Schlumberger’s interpretations of the universe.

Zales 100th Anniversary Marketing Campaign
MajorsApr 30, 2024
Zales Celebrates 100 Years With New Campaign

The brand also created a 100-carat lab-grown diamond necklace in honor of its centennial.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy