The necklace is featured in the brand’s “Rebel Heart” campaign starring Adam Levine and Behati Prinsloo.
When it comes to reputation, Rolex takes the crown
Consumers rank Rolex as one of the most reputable companies in the world, placing it alongside brands such as Disney, Google and BMW, one institute’s recent study shows.
New York--Consumers rank Rolex as one of the most reputable companies in the world, placing it alongside brands such as Disney, Google and BMW, one institute’s recent study shows.
According to the 2014 Global RepTrak 100 study by the Reputation Institute, Rolex is tied for third place with the BMW Group on the overall list of the 100 most reputable consumer product companies in the world.
In addition, the Geneva-based luxury watch brand ranked No. 1 for products and services by consumers.
For the study, more than 55,000 interviews were conducted in January and February with consumers across the 15 largest markets in the world. Each participant rated a maximum of five randomly assigned companies that they said they were either somewhat or very familiar with using the Reputation Institute’s RepTrak methodology.
They were asked whether they would buy the company’s products, recommend the company’s products and welcome them to the local community, among others questions.
The reputation scores were determined by how the consumers feel about a company’s products, image, governance, personal relatability, citizenship and financial performance.
Qualifying companies had an above-average reputation in their home market from 2009 to 2013, are public-facing companies with mid-high international scope, and have revenues greater than $6 billion (U.S.) or $1 billion (internationally).
What the best, highest-ranked companies have in common is that they “use feedback from customers and other key stakeholders to make better business decisions, and that is what makes them trusted and relevant,” the Reputation Institute said in the release of its survey results.
Other watch and jewelry companies on the list were Swatch Group, which ranked No. 61, and LVMH Moët Hennessy Louis Vuitton at No. 37, which owns a number of watchmakers including Zenith, Hublot and TAG Heuer as well as Bulgari and the De Beers Diamond Jewellers stores, which it operates in joint venture.
The Walt Disney Company and Google tied for first in the study. Also included in the top 10 were Sony, Canon, Apple, Daimler and Lego, with Microsoft and Samsung tied for tenth place.
A few fashion brands also made the global list, including Giorgio Armani, Hugo Boss, Benetton and Zara.
In North America, e-commerce giant Amazon has the best reputation among consumers.
The Latest
The two organizations will host a joint event, “Converge,” in September 2025.
Big changes appear to be on the horizon for the diamond miner and its parent company, Anglo American.
With Ho Brothers, you can unlock your brand's true potential and offer customers the personalized jewelry experiences they desire.
Padis succeeds Lisa Bridge, marking the first time the organization has had two women board presidents in a row.
Jesse Cole, founder of Fans First Entertainment, shared the “five Es” of building a fan base during his AGS Conclave keynote.
The Royal Oak Perpetual Calendar "John Mayer" was celebrated at a star-studded party in LA last week.
For over 30 years, JA has advocated for the industry, fought against harmful legislation and backed measures that help jewelry businesses.
The announcement came as the company reported a 23 percent drop in production in Q1.
A double-digit drop in the number of in-store crimes was offset by a jump in off-premises attacks, JSA’s 2023 crime report shows.
Inspired by the Roman goddess of love, the designer looked to the sea for her new collection.
The luxury titan posted declining sales, weighed down by Gucci’s poor performance.
The selected nine organizations have outlined their plans for the funds.
The mining company’s Diavik Diamond Mine lost four employees in a plane crash in January.
The crown introduced a dozen timepieces in Geneva, including a heavy metal version of its deep-sea divers’ watch.
Emmanuel Raheb recommends digging into demographic data, customizing your store’s communications, and retargeting ahead of May 12.
Located in the town of Queensbury, it features a dedicated bridal section and a Gabriel & Co. store-in-store.
A 203-carat diamond from the alluvial mine in Angola achieved the highest price.
Ruser was known for his figural jewelry with freshwater pearls and for his celebrity clientele.
The “Rebel Heart” campaign embodies rebellion, romance, and sensuality, the brand said.
Editor-in-Chief Michelle Graff shares the standout moments from the education sessions she attended in Austin last week.
The overhaul includes a new logo and enhanced digital marketplace.
A new addition to the “Heirloom” collection, this one-of-a-kind piece features 32 custom-cut gemstones.
Last month in Dallas, David Walton pushed another jeweler, David Ettinger, who later died.
The move will allow the manufacturing company to offer a more “diverse and comprehensive” range of products.
From now through mid-May, GIA will be offering the reports at a 50 percent discount.
De Beers’ rough diamond sales were down 18 percent year-over-year in its latest round of sales.