De Beers’ rough diamond sales were down 18 percent year-over-year in its latest round of sales.
Tiffany’s Fall Campaign Insists ‘There’s Only One’
Reed Krakoff’s first ad campaign for the brand celebrates individuality and self-expression.
New York--As part of an ongoing effort to update its image, Tiffany & Co. has announced that its advertising campaign for the fall focuses on individuality and self-expression.
“There’s Only One” uses six people of varying professions--from actresses and models to a ballet dancer--chosen “for their singular style, personal strength and imaginative vision.” In the shots, they are styled with some of the jeweler’s most recognizable pieces.
For example, in one advertisement, actress Elle Fanning makes a statement by wearing multiple Tiffany keys. In another, David Hallberg, a principal dancer for the Bolshoi Ballet and America Ballet Theatre, wears a Tiffany Schlumberger Bird on a Rock clip.
The other celebrities in the campaign are actress, singer and model Zoë Kravitz; singer, songwriter and actress Janelle Monáe; supermodel and activist Cameron Russell; and musician Annie Clark, who is better known by her stage name, St. Vincent.
Fashion photographers Inez & Vinoodh captured the looks as well as the behind-the-scenes videos. The images will appear in print and video as well as on social media platforms with the hashtag #TheresOnlyOne.
The fall campaign is Tiffany’s first since accessory and fashion designer Reed Krakoff took over as the company’s chief artistic officer in January.
The retailer, which is looking to reverse its recent sales slump and reach a new generation of consumers, also has a new CEO coming on board; current Diesel head Alessandro Bogliolo is set to take over at Tiffany in October.
“Tiffany has always stood for the ideals of creativity, passion and optimism,” Krakoff said. “These portraits epitomize individuality, embracing the natural beauty and unique style of each talent.”
A post shared by Tiffany & Co. (@tiffanyandco) on Jul 26, 2017 at 11:36am PDT
The Latest
Sponsored by the Las Vegas Antique Jewelry & Watch Show
The Patek Philippe expert will serve as personal curator for the brand-focused company.
With Ho Brothers, you can unlock your brand's true potential and offer customers the personalized jewelry experiences they desire.
The 553-square-foot shop is aboard the Carnival Jubilee cruise ship.
NDC filed a complaint against Skydiamond for use of phrases like “diamonds made entirely from the sky.”
John Carter received the AGS’s highest honor Tuesday afternoon at Conclave in Austin, Texas.
For over 30 years, JA has advocated for the industry, fought against harmful legislation and backed measures that help jewelry businesses.
LVMH said the company performed well despite an uncertain geopolitical and economic environment.
It’s ultra-feminine and filled with gold, pearls, and soft pastels.
Its updated book for mountings is also now available.
She has been with the organization since 2010, most recently serving as its chief officer of PR and industry relations.
Joyce’s Jewelry sued the bank after cybercriminals drained its accounts of nearly $1.6 million through a series of wire transfers.
He is remembered by loved ones for his loyalty, integrity, and kindness.
Hosted by Freeman’s | Hindman, the sale will take place May 7-8.
The auction house said all 24 timepieces offered in its underground sale of rare and avant-garde watches quickly found buyers.
From lab-grown diamonds and AI to the inevitable Taylor Swift mention, here are some of Conclave’s most intriguing educational offerings.
From cybersecurity liability to trade show coverage, insurance experts share tips on how to build the right policy.
The charm is a modern rendition of the evil eye amulet that has been worn for thousands of years.
Ahead of its trade show next month, TJS awarded free registration and accommodations to one jewelry professional and three students.
By the end of this year, SRK’s diamond manufacturing complexes will achieve net zero emissions, one of an impressive array of achievements.
Members can still sell lab-grown stones, it said, but only natural gems are allowed on the show floor.
He is remembered for his charisma, passion, integrity, kindness, and wit.
The retailer also appointed two new board members, avoiding a proxy fight from a potential buyer.
The bridal collection consists of 35 engagement rings and seven wedding bands.
The crown introduced a dozen timepieces in Geneva, including a heavy metal version of its deep-sea divers’ watch.
The family-owned jeweler has a new education section on its website dedicated to the history of diamond cutting.