Emmanuel Raheb recommends digging into demographic data, customizing your store’s communications, and retargeting ahead of May 12.
Overnight Has Two New Catalogs Out This Month
One highlights bridal styles, and the other high-end finished jewelry.
New York--Overnight Mountings is sending out two new catalogs to retailers this month, one highlighting bridal styles, and the other high-end finished jewelry.
More than 650 pages, the bridal catalog features engagement rings, women’s wedding bands and the newly launched collection of men’s wedding rings, all in stock for overnight delivery with special orders shipping in three to five days.
Overnight has increased the range of diamond sizes and variations of its best-selling bridal styles plus added new styles like bypass rings and fancy halos to its existing trove of 18,000 ring designs.
All rings are available in the full range of metals and with all qualities of diamonds, and are made in the United States.
The “Couture” catalog shows a number of finished pieces, which are also available for overnight delivery, plus can be returned within 10 days with no questions asked.
Overnight said with no order minimums and no buy-in requirements, retailers can order pieces for customers to view in person and return them if they don’t sell.
Overnight promises competitive pricing on its contemporary gold pieces, vintage-inspired gemstone collection and updated diamond classics like tennis bracelets and drop earrings. The couture catalog is trend-driven and appropriate for millennials, the company said.
Both catalogs feature high-resolution images, ideal for showing product to customers for special orders. To order the catalogs, e-mail Sales@Overnightmountings.com or call 888-731-1111.
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