The necklace is featured in the brand’s “Rebel Heart” campaign starring Adam Levine and Behati Prinsloo.
Brides Magazine Is Ditching Print, Going Digital Only
Condé Nast has sold the publication to DotDash, formerly About.com.
New York—In line with the overarching trend in magazine publishing, Brides will stop printing a physical magazine and become a digital-only publication.
DotDash, formerly About.com, has acquired the 85-year-old publication from Condé Nast, it announced Wednesday.
According to The New York Times, circulation for Brides’ print publication has fallen 4 percent over the last five years to roughly 300,000. A figure the Times cited from Alliance for Audited Media noted that single-copy sales were only roughly a third of what they were in 2014.
Dotdash’s portfolio include websites dedicated to topics like personal finances, health and wellness, home décor and beauty. Brides is the company’s first wedding-related website.
In a press release, Dotdash said that Brides will help it reach more millennial women.
CEO Neil Vogel said: “We’re excited to build on the historical excellence and incredible reputation of the Brides brand. Adding Brides to our portfolio of brands gives us a powerful platform to take on the wedding space and extends our ability to reach young women at key moments in their lives.”
Brides’ Executive Director Lisa Gooder will remain with the publication as it turns digital, acting as a general manager and continuing to oversee strategy and content. She joined Brides in 2011 and has more than 20 years of bridal industry experience.
“We are thrilled that Brides has been acquired by a strong digital content leader who will help continue to grow the brand’s unique voice and loyal audience,” she said. “I look forward to working with Neil and the Dotdash team. I’m excited to further expand and enhance Brides’ offerings and help more people celebrate this happy time in their lives.”
Brides’ final print issue will be its August/September 2019 edition for the U.S. and September/October 2019 edition for the U.K.
The Latest
The two organizations will host a joint event, “Converge,” in September 2025.
Big changes appear to be on the horizon for the diamond miner and its parent company, Anglo American.
With Ho Brothers, you can unlock your brand's true potential and offer customers the personalized jewelry experiences they desire.
Padis succeeds Lisa Bridge, marking the first time the organization has had two women board presidents in a row.
Jesse Cole, founder of Fans First Entertainment, shared the “five Es” of building a fan base during his AGS Conclave keynote.
The Royal Oak Perpetual Calendar "John Mayer" was celebrated at a star-studded party in LA last week.
For over 30 years, JA has advocated for the industry, fought against harmful legislation and backed measures that help jewelry businesses.
The announcement came as the company reported a 23 percent drop in production in Q1.
A double-digit drop in the number of in-store crimes was offset by a jump in off-premises attacks, JSA’s 2023 crime report shows.
Inspired by the Roman goddess of love, the designer looked to the sea for her new collection.
The luxury titan posted declining sales, weighed down by Gucci’s poor performance.
The selected nine organizations have outlined their plans for the funds.
The mining company’s Diavik Diamond Mine lost four employees in a plane crash in January.
The crown introduced a dozen timepieces in Geneva, including a heavy metal version of its deep-sea divers’ watch.
Emmanuel Raheb recommends digging into demographic data, customizing your store’s communications, and retargeting ahead of May 12.
Located in the town of Queensbury, it features a dedicated bridal section and a Gabriel & Co. store-in-store.
A 203-carat diamond from the alluvial mine in Angola achieved the highest price.
Ruser was known for his figural jewelry with freshwater pearls and for his celebrity clientele.
The “Rebel Heart” campaign embodies rebellion, romance, and sensuality, the brand said.
Editor-in-Chief Michelle Graff shares the standout moments from the education sessions she attended in Austin last week.
The overhaul includes a new logo and enhanced digital marketplace.
A new addition to the “Heirloom” collection, this one-of-a-kind piece features 32 custom-cut gemstones.
Last month in Dallas, David Walton pushed another jeweler, David Ettinger, who later died.
The move will allow the manufacturing company to offer a more “diverse and comprehensive” range of products.
From now through mid-May, GIA will be offering the reports at a 50 percent discount.
De Beers’ rough diamond sales were down 18 percent year-over-year in its latest round of sales.