Emmanuel Raheb recommends digging into demographic data, customizing your store’s communications, and retargeting ahead of May 12.
Borsheims To Upgrade Online Presence, Names Its First VP
Vice President Adrienne Fay will be in charge of uniting the online and in-store shopping experiences.
Omaha, Neb.—Borsheims Fine Jewelry has named Adrienne Fay as vice president, a newly created role designed to oversee the customer experience at the jewelry store.
Fay, the company’s former director of marketing and business sales, is tasked with uniting the online and in-store shopping experiences.
The company is taking steps to upgrade its online presence as it approaches its 150th anniversary.
“Whether it’s an online sale, a live chat that leads to an in-store consultation or research conducted on Borsheims.com for a special purchase, we are designing all our business functions with the customer in mind,” Borsheims CEO Karen Goracke said in a press release.
A virtual showroom is in the works, allowing the sales team to create a more personalized customer experience.
The company said it will also promote new customer outreach tools in both traditional and new media methods.
“Borsheims has been in business for nearly 150 years due to its leaders’ ability to adapt to the environment around them,” said Warren Buffett, chairman of parent company Berkshire Hathaway, in a press release.
“The evolving business focus and Adrienne’s promotion to this new role are evidence of that.”
Borsheims will also create a new role, e-commerce fulfillment specialist, to provide customer service to those placing online orders.
The Latest
Located in the town of Queensbury, it features a dedicated bridal section and a Gabriel & Co. store-in-store.
The mining company’s Diavik Diamond Mine lost four employees in a plane crash in January.
With Ho Brothers, you can unlock your brand's true potential and offer customers the personalized jewelry experiences they desire.
A 203-carat diamond from the alluvial mine in Angola achieved the highest price.
Ruser was known for his figural jewelry with freshwater pearls and for his celebrity clientele.
The “Rebel Heart” campaign embodies rebellion, romance, and sensuality, the brand said.
For over 30 years, JA has advocated for the industry, fought against harmful legislation and backed measures that help jewelry businesses.
Editor-in-Chief Michelle Graff shares the standout moments from the education sessions she attended in Austin last week.
The overhaul includes a new logo and enhanced digital marketplace.
A new addition to the “Heirloom” collection, this one-of-a-kind piece features 32 custom-cut gemstones.
Last month in Dallas, David Walton pushed another jeweler, David Ettinger, who later died.
From now through mid-May, GIA will be offering the reports at a 50 percent discount.
De Beers’ rough diamond sales were down 18 percent year-over-year in its latest round of sales.
Sponsored by the Las Vegas Antique Jewelry & Watch Show
The Patek Philippe expert will serve as personal curator for the brand-focused company.
The 553-square-foot shop is aboard the Carnival Jubilee cruise ship.
NDC filed a complaint against Skydiamond for use of phrases like “diamonds made entirely from the sky.”
John Carter received the AGS’s highest honor Tuesday afternoon at Conclave in Austin, Texas.
LVMH said the company performed well despite an uncertain geopolitical and economic environment.
B&D Sales and Service held a ribbon-cutting event for its new location in Cranston, Rhode Island.
It’s ultra-feminine and filled with gold, pearls, and soft pastels.
Emily Highet Morgan and Emily Bennett have joined the agency’s team.
Its updated book for mountings is also now available.
She has been with the organization since 2010, most recently serving as its chief officer of PR and industry relations.
Joyce’s Jewelry sued the bank after cybercriminals drained its accounts of nearly $1.6 million through a series of wire transfers.
He is remembered by loved ones for his loyalty, integrity, and kindness.