Policies & IssuesMay 06, 2024
Rolex Files Objection to Hallmark’s New Trademark ApplicationThe Swiss watchmaker said the company’s plans to use a new version of the Hallmark crown on jewelry would confuse consumers.
TrendsAug 23, 2018
David Webb Enlists Juergen Teller for New Campaign
“Everyday Revelry” is geared toward women of all ages who buy jewelry for themselves.
Juergen Teller lensed multiple generations of women for the new David Webb campaign. Pictured are models and mother-daughter duo Anna and Pat Cleveland.
New York—To capture the essence of its iconic jewels, David Webb has enlisted one of the world’s most renowned photographers.
German fine art photographer Juergen Teller first began blurring the boundaries of art and fashion when Marc Jacobs recruited him to shoot his campaign imagery in the 1990s. The two ended up collaborating for more than a decade.
Now, Teller has lent his signature style—unforgivingly stark and blown out through the use of flash—to David Webb’s fall/winter campaign.
Set to appear in print books like the September issues of Departures and T: The New York Times Style Magazine, the “Everyday Revelry” captures influential women of different generations at a family dinner party.
Model Pat Cleveland, who rose to fame in the 1970s, stars alongside daughter Anna, a current familiar face in the modeling scene. The elder Cleveland was once shot by Irving Penn for a 1972 issue of Vogue wearing David Webb Jewels, a reminder of the brand’s legacy and timelessness.
Nina and Chiara Clemente, daughters of Italian artist Francesco Clemente and a chef and a filmmaker in their own right, also star in the campaign, with their young daughters making an appearance alongside them.
“David Webb celebrated the female empowerment movements of the ‘60s and ‘70s; women often wore David Webb to express and celebrate that sense of power and personal freedom,” said Mark Emanuel, co-owner of David Webb and part of the team that bought and relaunched the jewelry brand. 
He said Webb’s designs retain their modernity today, appealing to female customer who buys her own jewelry.
Stephen Niedzwiecki, the co-founder and chief creative officer of Yard NYC, the agency that produced Everyday Revelry, said: “We knew we wanted a cast who epitomize the David Webb woman: willing to break with conventions of how and when to wear fine jewelry, reveling in the joy of living—proving presence and attitude is captivating at every age.
“But as we dove further into this iconic brand, we heard again and again that David Webb jewelry is passed down from grandmother to mother to daughter. So as we worked to redefine what David Webb means for today’s modern woman, that ‘intergenerational celebration’ became an integral part of the story.”
The lighthearted, irreverent atmosphere embodied by Teller’s candid style of photography exemplifies David Webb’s philosophy that fine jewelry should never be treated too preciously
despite its preciousness; it should be worn rather than stored in the vault.
Featured in the campaign are a variety of classic Webb motifs, from hammered gold pieces to carved jade and rock crystal to bold cocktail rings.
In addition to print, Everyday Revelry will also appear across David Webb’s digital platforms.
Featured in the campaign are a variety of classic Webb motifs, from hammered gold pieces to carved jade and rock crystal to bold cocktail rings.
In addition to print, Everyday Revelry will also appear across David Webb’s digital platforms.
More on Trends
The Latest
EditorsMay 06, 2024
Q&A: 8 Questions With Anglo American’s Benny Oeyen The executive talked about the importance of self-purchasers and how fuel cell electric vehicles are going to fuel demand for platinum.
MajorsMay 06, 2024
Malabar Gold & Diamonds Opens 4th U.S. ShowroomThe Indian jeweler’s new store in Naperville, Illinois marks its 350th location, part of its ongoing global expansion plans.
Brought to you by
From Registration to Return: 10 Tips to Protect You Before, During and After a TradeshowTradeshow risks are real. Get tips to protect yourself before, during and after and gain safety and security awareness for your business.
Events & AwardsMay 06, 2024
Ben Bridge Jeweler Accepting Applications for Lonia Tate ScholarshipIt will award a graduating high school student with about $10,000 toward a GIA diploma and an internship with the Seattle-based jeweler.
Weekly QuizMay 02, 2024
This Week’s QuizTest your jewelry news knowledge by answering these seven questions.
CrimeMay 03, 2024
Second Suspect Arrested in Murder of Colorado JewelerWheat Ridge, Colorado police took a 50-year-old man into custody Wednesday following a two-month search.
CollectionsMay 03, 2024
A Sneak Peek Into PGI’s Couture Platinum Spotlight ProgramPGI partnered with four new and seven returning designers for its annual platinum capsule collection.
Brought to you by
Rio’s Reimagined Podcast: For the Love of JewelersMeet Ben Claus—grand prize winner of For the Love of Jewelers 2023 Fall Design Challenge.
MajorsMay 03, 2024
Kristie Nicolosi Joins WJA Board AgainNicolosi, president and CEO of The Kingswood Company, previously sat on WJA’s board from 2011 to 2018.
CollectionsMay 03, 2024
Piece of the Week: A “Bit of LUV” for the DerbyKarina Brez’s race-ready piece is a sophisticated nod to the horse-rider relationship.
CrimeMay 02, 2024
4 Indicted in Burglary Ring Targeting Indian, South Asian FamiliesThe men are allegedly responsible for stealing millions in jewelry and other valuables in 43 burglaries in 25 towns across Massachusetts.
CollectionsMay 02, 2024
Foundrae Launches ‘Horizon’ Collection“Horizon” invites individuals to explore the limitless possibilities that lie ahead, said the brand.
FinancialsMay 02, 2024
Pandora Raises Guidance After Strong Q1The jeweler credits its recent “Be Love” campaign and ongoing brand revamp for its 17 percent jump in sales.
IndependentsMay 02, 2024
Oklahoma Jeweler Glenn Lewis Dies at 68The co-founder of Lewis Jewelers was also the longtime mayor of the city of Moore.
AuctionsMay 02, 2024
Vintage Baume & Mercier With Ties to Elvis Sells for $7K Elvis Presley gifted this circa 1967 gold and diamond watch to Dodie Marshall, his co-star in “Easy Come, Easy Go.”
SurveysMay 01, 2024
Consumer Confidence Falls in AprilConcerns about rising prices, politics, and global conflicts continue to dampen consumer outlook.
SourcingMay 01, 2024
Opsydia Names New Sales and Marketing Director Jacqui Larsson joins Opsydia with nearly two decades of experience in the industry.
CrimeMay 01, 2024
Grand Jury to Hear Case Against Jeweler Charged in Fatal Shove Following IJO ShowLast month in Dallas, David Walton pushed another jeweler, David Ettinger, who later died.
CollectionsApr 30, 2024
12 Otherworldly Pieces From Tiffany & Co.’s 2024 Blue BookThe “Tiffany Céleste” collection reimagines designer Jean Schlumberger’s interpretations of the universe.
MajorsApr 30, 2024
Zales Celebrates 100 Years With New CampaignThe brand also created a 100-carat lab-grown diamond necklace in honor of its centennial.
MajorsApr 30, 2024
Platinum Guild International Appoints New CEOTim Schlick has been promoted from his previous position as COO.
Events & AwardsApr 30, 2024
Canadian Jewellers Association Brings Back the Summit It’s the second year for the event, slated to take place in October in Toronto.
Recorded WebinarsApr 29, 2024
Watch: Diamond Identification and Evaluation - How to Protect your BusinessSupplier Spotlight Sponsored by GIA
SourcingApr 29, 2024
De Beers to Move Auction HQ from Singapore to BotswanaSales will be paused while the relocation takes place over the next few months.
CollectionsApr 29, 2024
Simone I. Smith Mixes Denim and Diamonds in New Collection“SIS x MISA Denim and Diamonds” is a collaboration between the designer and celebrity stylist Misa Hylton.
IndependentsApr 29, 2024
Venus Jewelers Relocating After 45 YearsThe retailer is moving to a newly designed space in the same shopping center.
