Emmanuel Raheb recommends digging into demographic data, customizing your store’s communications, and retargeting ahead of May 12.
From Basel: 6 New Watches from Omega
The Swatch Group owned-brand released a new Speedmaster moon watch and is marking two Seamaster milestones.
Basel--Omega released a new Speedmaster moon watch and marked two Seamaster milestones at Baselworld 2018.
The Swatch Group-owned brand released the latest Speedmaster in its “Dark Side of the Moon” series in honor of the 50th anniversary of Apollo 8, which took place in December 1968.
Apollo 8 was the second manned flight in the U.S.’s Apollo space program and included a number of firsts, including making its three-men crew the first humans to ever see the side of the moon that faces away from Earth, known as the far side or the dark side.
In the new Dark Side watch, Omega skeletonized and used a laser on the dial, as well as the movement’s bridges and main plate, to mimic the moon’s craggy surface.
The dial also is lighter in color than the movement, which Omega said was done to represent the two sides of the moon, the light side and the dark side.
The Apollo 8 anniversary edition of the Omega’s moon watch is powered by the caliber 1861 (called the 1869 as a nod to the first moon landing in 1969) and retails for $9,750.
Click through the slideshow below to see another side of the Apollo 8, plus five more watches from Omega.
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