The move follows a price-drop test run in Q4 and comes with the addition of a “quality assurance card” from GIA for some loose diamonds.
Brilliant Earth Opens Showroom in Boston
The e-tailer has opened another by-appointment-only brick-and-mortar location, this one located on Newbury Street in Boston.
Boston--Brilliant Earth, the online retailer that stresses its commitment to ethically sourced jewelry, has opened another by-appointment-only brick-and-mortar location, this one located on Newbury Street in Boston.
Brilliant Earth and the first outside of California, the state where the e-tailer is based (and where, by extension, it must collect sales tax).
The store is the third physical location forKathryn Money, Brilliant Earth’s vice president of strategy and merchandising, said customers can buy any of the rings or jewelry Brilliant Earth has in stock during the appointment and take it home with them.
This contrasts with the model of another online-only jewelry retailer, Blue Nile, which has a “webroom” in a New York mall where consumers can try on the jewelry but can’t buy it; all purchases still are made online.
Money noted, however, that when it comes to rings, many customers choose to customize theirs based on metal choice, center stone size, shape and ring size. They order them during the appointment, online or via phone.
The opening of the Boston showroom means that Brilliant Earth now will have to charge sales tax on all orders shipped to Massachusetts because the e-tailer now has a nexus, i.e., physical presence, in the state.
Hours for the showroom, which opened Friday, are 10 a.m. to 7 a.m. Wednesday through Sunday.
San Francisco-based Brilliant Earth opened its first showroom in San Francisco in 2011 and its second in Los Angeles in January 2015.
The e-tailer plans to open more appointment-only locations in 2016, though Money did not give specifics when asked how many and where they would be located, stating only that it is “continuing to evaluate several markets throughout the U.S. where we already have a strong online presence and brand recognition.”
Editor’s note: This story was updated to include a paragraph explaining the sales tax implications of this new showroom for Brilliant Earth.
The Latest
The late former U.S. Secretary’s collection went for quadruple the sale’s pre-sale estimate.
Three fifth graders’ winning designs were turned into custom jewelry pieces in time for Mother’s Day.
Despite the rising prices, consumers continue to seek out the precious metal.
Kimberly Adams Russell is taking over the role from her father, David Adams, marking the third generation to hold the title.
As a token of womanhood, this necklace depicts when Venus was born from the sea.
The deal gives the retailer control over the distribution of Roberto Coin jewelry in the U.S., Canada, Caribbean, and Central America.
Tradeshow risks are real. Get tips to protect yourself before, during and after and gain safety and security awareness for your business.
Show your mother some love with a piece of fine jewelry.
The company’s Easton location will remain open.
Brian D. Fleming of Carla Corporation was elected to serve a one-year term in the role.
Sponsored by the Las Vegas Antique Jewelry and Watch Show
Tobak, author of “Ice Cold: A Hip-Hop Jewelry History,” shares how the exhibition came to be, and the pieces people may be surprised to see.
Stars adorned themselves in emeralds, platinum, and myriad bird motifs, writes Associate Editor Natalie Francisco.
M.S. Rau is set to open a seasonal gallery in the high-end resort town early next month.
The branded jewelry market is thriving, said Richemont Chairman Johann Rupert.
The six designers, all participants in the show’s Diversity Action Council mentorship program, will exhibit in Salon 634.
The highlight of his collection is the coveted Patek Philippe Grandmaster Chime, which could sell for up to $5 million.
The “Venetian Link” series modernizes the classic Veneziana box chain in its bracelets and necklaces.
The Seymour & Evelyn Holtzman Bench Scholarship will provide tuition assistance to two low-income students.
The Swiss watchmaker said the company’s plans to use a new version of the Hallmark crown on jewelry would confuse consumers.
The executive talked about the importance of self-purchasers and how fuel cell electric vehicles are going to fuel demand for platinum.
The Indian jeweler’s new store in Naperville, Illinois marks its 350th location, part of its ongoing global expansion plans.
It will award a graduating high school student with about $10,000 toward a GIA diploma and an internship with the Seattle-based jeweler.
Wheat Ridge, Colorado police took a 50-year-old man into custody Wednesday following a two-month search.
PGI partnered with four new and seven returning designers for its annual platinum capsule collection.
Nicolosi, president and CEO of The Kingswood Company, previously sat on WJA’s board from 2011 to 2018.