Kimberly Adams Russell is taking over the role from her father, David Adams, marking the third generation to hold the title.
Diamonds, Including Man-Made, the Focus at Borsheims
Lab-grown diamonds were being sold alongside stones signed by Warren Buffett during Berkshire Hathaway’s annual shareholder weekend event.
Omaha, Neb.--There was ping-pong and bridge with Bill Gates, shiny stones with the Oracle of Omaha’s signature on the girdle and lab-grown diamonds.
The man-made stones were among the offerings jeweler Borsheims had during parent company Berkshire Hathaway’s annual shareholder weekend, which took place last weekend in Omaha.
The retailer has been very quietly carrying man-made diamonds since November, mixing in fashion pieces from Swarovski, which started selling jewelry set with lab-grown diamonds in 2016, with bridal rings from a company called Altr.
Altr Created Diamonds is a New York-based lab-grown diamond company that is headed by Amish Shah, the fourth generation of a family that has been in the mined diamond manufacturing business for 75 years.
Borsheims President and CEO Karen Goracke said the retailer decided to start stocking man-made diamonds because customers were asking for them.
“We realize they are part of the industry, whether you are in favor of them or not. They’re out there. Rather than hide from it, we decided to … have the offering for the consumer who’s interested in it.”
During shareholder weekend, Goracke said most of the commentary about the stones was inquisitive in nature--people didn’t know a lot about lab-grown diamonds and were asking questions.
She also pointed out that the demographic at the shareholders’ event tends to skew a bit older while in the store it is mostly younger customers purchasing the man-made stones, attracted mainly by their lower price.
The lab-grown diamonds were one element of the larger focus on diamonds during shareholder weekend and the following selling period, which extends until the Saturday before Mother’s Day.
Borsheims also featured Kalahari Dream Diamonds, a line from Leo Schachter that it carries exclusively, and, as it has in years past, diamonds signed by Berkshire Hathaway boss Warren Buffett.
Each Kalahari Dream diamond sold benefits communities situated in the Kalahari Desert in South Africa, Namibia and Botswana.
During shareholder weekend, Borsheims said the sale of each Kalahari Dream diamond will go toward building a well in a village in Botswana that is without regular access to water.
It sounds a like a Toms for
The Buffett-signed diamonds, meanwhile, are something that Borsheims offers only at the annual shareholder event.
The stones has the billionaire investor’s signature on the girdle and, this year, Goracke said they added some strands of pearls with his signature on the clasp as well.
The diamonds, she said, are perfect for “someone who loves jewelry, and someone who loves Mr. Buffett and Berkshire Hathaway.”
The Latest
As a token of womanhood, this necklace depicts when Venus was born from the sea.
Show your mother some love with a piece of fine jewelry.
Tradeshow risks are real. Get tips to protect yourself before, during and after and gain safety and security awareness for your business.
The company’s Easton location will remain open.
Sponsored by the Las Vegas Antique Jewelry and Watch Show
Tobak, author of “Ice Cold: A Hip-Hop Jewelry History,” shares how the exhibition came to be, and the pieces people may be surprised to see.
Meet Ben Claus—grand prize winner of For the Love of Jewelers 2023 Fall Design Challenge.
Stars adorned themselves in emeralds, platinum, and myriad bird motifs, writes Associate Editor Natalie Francisco.
M.S. Rau is set to open a seasonal gallery in the high-end resort town early next month.
The branded jewelry market is thriving, said Richemont Chairman Johann Rupert.
The six designers, all participants in the show’s Diversity Action Council mentorship program, will exhibit in Salon 634.
The highlight of his collection is the coveted Patek Philippe Grandmaster Chime, which could sell for up to $5 million.
The “Venetian Link” series modernizes the classic Veneziana box chain in its bracelets and necklaces.
The Seymour & Evelyn Holtzman Bench Scholarship will provide tuition assistance to two low-income students.
The Swiss watchmaker said the company’s plans to use a new version of the Hallmark crown on jewelry would confuse consumers.
The executive talked about the importance of self-purchasers and how fuel cell electric vehicles are going to fuel demand for platinum.
The Indian jeweler’s new store in Naperville, Illinois marks its 350th location, part of its ongoing global expansion plans.
It will award a graduating high school student with about $10,000 toward a GIA diploma and an internship with the Seattle-based jeweler.
Wheat Ridge, Colorado police took a 50-year-old man into custody Wednesday following a two-month search.
PGI partnered with four new and seven returning designers for its annual platinum capsule collection.
Nicolosi, president and CEO of The Kingswood Company, previously sat on WJA’s board from 2011 to 2018.
Karina Brez’s race-ready piece is a sophisticated nod to the horse-rider relationship.
The men are allegedly responsible for stealing millions in jewelry and other valuables in 43 burglaries in 25 towns across Massachusetts.
“Horizon” invites individuals to explore the limitless possibilities that lie ahead, said the brand.
The jeweler credits its recent “Be Love” campaign and ongoing brand revamp for its 17 percent jump in sales.
The co-founder of Lewis Jewelers was also the longtime mayor of the city of Moore.