The new pink sapphire version of the piece dances with its wearer in the brand’s “Icons After Dark” holiday campaign.
In Developing Deposit, Alrosa Considers the Reindeer
The diamond miner has made “outstanding arrangements” to outfit the wild reindeer that live near Verkhne-Munskoe with radio collars so they can be tracked.

Moscow--Alrosa is taking special measures to ensure the safety of the wild reindeer that populate the area around what is now the Russian mining company’s largest development project.
The Verkhne-Munskoe deposit is located in the Republic of Sakha in Siberia in far northeastern Russia, which is already home to a number of diamond mines. The kimberlite field there is estimated to contain about 40 million carats of diamonds.
As it develops the deposit, Alrosa said it will take measures to preserve the way of life for indigenous people and maintain the diversity of the local ecosystems, which includes the Leno-olenekskaya tundra’s population of wild reindeer.
The proposed site of construction for the approach road to the Verkhne-Munskoe deposit cuts through an area of “vital activity” for the wild reindeer population.
To ensure the animals’ passage from one pasture to another is as safe as possible, Alrosa said it will make “outstanding arrangements” to introduce special radio collars for the reindeer.
In order to implement the program, scientists had to obtain more accurate information about the spring and autumn migration patterns of the wild reindeer who populate the area. This allowed them to pinpoint the number of reindeer migrating in the area, where on the road they were crossing most--minimizing the chance for collisions--and to create crossings with gentler slopes.
Now, a reindeer migration tracking system that uses Russian Pulsar satellite radio collars will be introduced to allow monitoring of the mammals while vehicles are driving on the road. The collars employ GLONASS (Globalnaya Navigazionnaya Sputnikovaya Sistema; basically, Russia’s GPS) technology to transmit the reindeer’s locational data and route every 20 minutes.
Alrosa said it doesn’t hurt the animals when the collars are put on and they fall off automatically when the battery expires.
“Such an experiment is the first in Russia, and it was launched in Yakutia (Sakha),” said Alexander Fedorov, Alrosa’s deputy chief engineer for environmental protection.
“Similar measures are being implemented by Alrosa’s Udachny Mining and Processing Division that finances flying around the areas of reindeers’ location coordinates … When scientists report that reindeer have entered the division production area or started crossing the site access road, the division is brought to a standstill so as to ensure that reindeer pass freely through the industrial territory.”
The Latest

A choice that’s generated a lot of commentary, Pantone says “Cloud Dancer” marks a fresh start and encourages relaxation and creativity.

The manufacturer’s holiday campaign features a gift guide filled with trending designs and jewelry that can be personalized.

How Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.

The man was charged with theft, accused of ingesting the necklace while in a jewelry store in Auckland, New Zealand.


The Florida independent expanded its store from 8,000 to 14,000 square feet, fulfilling the vision of its late co-founder, Jim Dunn.

Sponsored by De Beers Group

Roseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.

The classic 5600 series G-Shock has been scaled down to about a tenth of its size, becoming a fully functioning watch ring.

The association’s annual conference and gala will take place Feb. 4, 2026, during the Tucson gem shows.

The January show will include a workshop for jewelry retailers on implementing AI to strengthen their businesses.

Fellow musician Maxx Morando proposed to the star with a chunky, cushion-cut diamond ring designed by Jacquie Aiche.

The retailer, which sells billions in fine jewelry and watches, is suing the Trump administration and U.S. Customs and Border Patrol.

Black Friday is still the most popular shopping day over the five-day holiday weekend, as per the National Retail Federation’s survey.

The historic egg, crafted for Russia's ruling family prior to the revolution, was the star of Christie’s recent auction of works by Fabergé.

The retailer offered more fashion jewelry priced under $1,000, including lab-grown diamond and men’s jewelry.

The eau de parfum is held in a fluted glass bottle that mirrors the decor of the brand’s atelier, and its cap is a nod to its “Sloan” ring.

In addition, a slate of new officers and trustees were appointed to the board.

Witt’s Jewelry in Wayne, Nebraska, is the organization’s new milestone member.

The man, who has a criminal history, is suspected of being the fourth member of the four-man crew that carried out the heist.

The single-owner collection includes one of the largest offerings of Verdura jewels ever to appear at auction, said Christie’s.

Michael Helfer has taken the reins, bringing together two historic Chicago jewelry names.

The guide features all-new platinum designs for the holiday season by brands like Harwell Godfrey, Ritani, and Suna.

During its Q3 call, CEO Efraim Grinberg discussed the deal to lower tariffs on Swiss-made watches, watch market trends, and more.

Rosior’s high jewelry cocktail ring with orange sapphires and green diamonds is the perfect Thanksgiving accessory.

The “Embrace Your True Colors” campaign features jewels with a vibrant color palette and poetry by Grammy-nominated artist Aja Monet.

Luxury veteran Alejandro Cuellar has stepped into the role at the Italian fine jewelry brand.




















