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Gigi Hadid Designed a Collection for Messika
The supermodel also is the star of the collection’s campaign.
Gigi Hadid fronts the campaign, photographed by Mert & Marcus, for Move Addiction, the collection she designed with Valerie Messika.
Paris--French fine jewelry label Messika celebrated the 10-year anniversary of its signature Move collection this year, and it’s enlisted the most-buzzed-about model in fashion to help propel the collection’s next chapter.
Messika has collaborated with Gigi Hadid on a 12-piece iteration of its most popular style, called “Move Addiction,” in addition to four pieces of high jewelry.
Move Addiction lends some edge to the classic line by breaking apart the channel setting, leaving an asymmetric, open space. The pattern is repeated across rings, bracelets, earrings and transformable necklaces, all of which are available in yellow, rose or white gold, with or without pave diamond accents.
The high jewelry pieces, meanwhile, feature a bold, multi-layer choker, an edgy ear cuff, a long necklace and a ring.
“I loved working with Gigi,” founder and designer Valerie Messika said. “Her sense of detail and her discerning eye for fashion completely won me over. Her unparalleled professionalism and her involvement with the maison throughout the development process deeply inspired me. Gigi is the embodiment of the Messika woman. She is spontaneous, sunny and bright.”
Naturally, in addition to her design role, Hadid starred in the Move Addiction campaign, which was shot by fashion photographer duo Mert & Marcus.
All pieces will be available Sept. 15 at the 259 Rue Saint-Honore flagship boutique in Paris and on Messika.com. Starting Sept. 30, other Messika boutiques and points of sale will carry the collection.
The collection starts at $980 retail for a non-pave ring and caps off at $3,930 for a pair of pave earrings. The high jewelry collection prices are available upon request.
A white gold and diamond ring from the Move Addiction collection
This ring is from the collaboration’s high jewelry offerings.
A yellow gold and diamond necklace
A rose gold and diamond ear cuff from the Move Addiction high jewelry collection mixes pave and non-pave elements. The subtle manipulations of the classic Move motif up the edge of the design.
Yellow gold and diamond earrings from the Move Addiction collection
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