The necklace is featured in the brand’s “Rebel Heart” campaign starring Adam Levine and Behati Prinsloo.
Jacquie Aiche Gets Racy With Emily Ratajkowski
The model and Gone Girl actress has been tapped as the face of the brand in its latest shots for spring, featuring Ratajkowski donning its latest designs and not much else.
New York--Jacquie Aiche has tapped model Emily Ratajkowski as the face of the brand for its new spring 2016 ad campaign.
The photos feature the model sporting many of the brand’s latest designs--including plenty of body jewelry as well as a focus on “Mother Earth” materials, Aiche said, like crystals, turquoise and opals--while wearing little else.
Naj Jamai shot the campaign, which was styled by Chloe and Marielou Bartoli.
It will run through July on the Jacquie Aiche website as well as on Instagram, Facebook and other social media channels and in the brand’s printed look books and marketing materials.
Ratajkowski first popped onto the scene when she appeared in the music video for Robin Thicke’s “Blurred Lines” and she played Andie Fitzgerald in the film adaptation of the novel Gone Girl.
“Emily embodies the Jacquie Aiche brand,” the designer said. “She’s not only gorgeous but has this incredible energy. She has a rawness and realness that make her so intoxicating.”
Other models that Jacquie Aiche has recently tapped to show off the brand’s jewels include Rocky Barnes and Behati Prinsloo.
The Latest
The two organizations will host a joint event, “Converge,” in September 2025.
Big changes appear to be on the horizon for the diamond miner and its parent company, Anglo American.
With Ho Brothers, you can unlock your brand's true potential and offer customers the personalized jewelry experiences they desire.
Padis succeeds Lisa Bridge, marking the first time the organization has had two women board presidents in a row.
Jesse Cole, founder of Fans First Entertainment, shared the “five Es” of building a fan base during his AGS Conclave keynote.
The Royal Oak Perpetual Calendar "John Mayer" was celebrated at a star-studded party in LA last week.
For over 30 years, JA has advocated for the industry, fought against harmful legislation and backed measures that help jewelry businesses.
The announcement came as the company reported a 23 percent drop in production in Q1.
The three-time Pro Bowler continues to partner with the retailer, donating to a Detroit nonprofit and giving watches to fans.
A double-digit drop in the number of in-store crimes was offset by a jump in off-premises attacks, JSA’s 2023 crime report shows.
Inspired by the Roman goddess of love, the designer looked to the sea for her new collection.
The luxury titan posted declining sales, weighed down by Gucci’s poor performance.
The selected nine organizations have outlined their plans for the funds.
The mining company’s Diavik Diamond Mine lost four employees in a plane crash in January.
The crown introduced a dozen timepieces in Geneva, including a heavy metal version of its deep-sea divers’ watch.
Emmanuel Raheb recommends digging into demographic data, customizing your store’s communications, and retargeting ahead of May 12.
Located in the town of Queensbury, it features a dedicated bridal section and a Gabriel & Co. store-in-store.
A 203-carat diamond from the alluvial mine in Angola achieved the highest price.
Ruser was known for his figural jewelry with freshwater pearls and for his celebrity clientele.
The “Rebel Heart” campaign embodies rebellion, romance, and sensuality, the brand said.
Editor-in-Chief Michelle Graff shares the standout moments from the education sessions she attended in Austin last week.
The overhaul includes a new logo and enhanced digital marketplace.
The money will go toward supporting ongoing research and aftercare programs for childhood cancer survivors.
A new addition to the “Heirloom” collection, this one-of-a-kind piece features 32 custom-cut gemstones.
Last month in Dallas, David Walton pushed another jeweler, David Ettinger, who later died.
The move will allow the manufacturing company to offer a more “diverse and comprehensive” range of products.