Crime

Two Store Security Alerts for the Holiday Season

CrimeDec 14, 2016

Two Store Security Alerts for the Holiday Season

Jewelers’ Security Alliance President John J. Kennedy said jewelers need to be aware of continued distraction thefts by “Gypsies” and to be on alert for credit card fraud.

New York--Jewelers’ Security Alliance President John J. Kennedy has two very specific tips for jewelers this holiday season.

The first is to be on alert for credit card fraud, and the second is to be aware of continued distraction thefts by the nomadic ethnic group Roma, also known as Gypsies.

In an interview with National Jeweler on Tuesday, Kennedy said that the JSA is seeing a significant amount of credit card fraud.

Credit card fraud is considered a type of theft, which was the only category of crime in the jewelry industry that had increased by the midway point of the year, rising 5 percent, the JSA said in August.

Jewelers need to be sure that they and their employees follow the requirements of the company that issued the credit card “absolutely to the letter” to avoid chargebacks, Kennedy said.

Often, fraudsters will try to have salespeople deviate from the required procedure, asking them to punch in the numbers or to swipe it even if it’s a chip card.

Some also will make a phone call if the transaction is denied, which is purportedly to the credit card company but is actually to an accomplice, who provides a “force code” that overrides the denial.

The JSA also cautions against accepting credit cards over the phone unless the customer is well known to the jeweler, with “well known” meaning that they’ve been in the store more than once just recently.

“When the card is not present, then you are at risk,” Kennedy said. “There’s no way of guaranteeing who it is or anything about them.”

He said that jewelers also need to be aware that distraction thefts allegedly being perpetrated by Roma (Gypsies) are continuing, a trend the JSA first reported to the industry in October.


This security camera still shows two women wanted in a $12,000 distraction theft at a jewelry store in Gilroy, California, in October.
At that time, there had been incidents in California, Ohio, New Hampshire, Colorado and Michigan, and an attempt at a jewelry store in Bend, Oregon.

Since then, the thefts have continued, including a Nov. 20 distraction theft at a jewelry store in Arlington, Texas, that involved two women and resulted in the loss of a $7,100 gold necklace and two gold bracelets worth $7,250 each.

Generally, Kennedy advised that jewelers be on guard this time of the year when the store gets crowded and the sales staff is busy,
though he noted that it’s a misconception that crime against jewelers spikes in November and December.

Yes, it is a time of year when staff can be more easily distracted because of the amount of action in the store. But that’s counterbalanced by the fact that stores often have more staff on the sales floor, which acts as a deterrent to thieves.

Statistics support this.

JSA’s crime report for 2015 shows that when compared to other months, December ranked relatively low in a number of categories.

For example, there were two three-minute burglaries in December 2015, compared with 18 in the month of April; 19 grab-and-runs, compared with 38 in June; and 4 smash-and-grabs, compared with 11 in January.

Overall, the JSA’s 2015 report showed that January--not December--was the most active month for all types of robberies while November was actually the least active.

“The popular wisdom is that the holidays are the most dangerous time of the year for jewelers, which is not true,” Kennedy said.
Michelle Graffis the editor-in-chief at National Jeweler, directing the publication’s coverage both online and in print.

The Latest

Hearts On Fire What’s Your Signature Campaign Imagery
CollectionsApr 08, 2026
Hearts On Fire Celebrates 30 Years By Asking a Question

The “What’s Your Signature?” campaign invites women to think about how they see themselves.

41.82-carat Type IIb blue diamond recovered from Cullinan in January 2026
SourcingApr 08, 2026
Sale of 42-Carat Blue Diamond Gives Petra a Boost in Q3

The big diamond’s sale added to the company’s revenue though the market remains “challenging” overall, particularly for smaller goods.

American Gem Society Confluence Logo
Events & AwardsApr 08, 2026
AGS Confluence Returns with AI, Sustainability Sessions

Rob Bates of The Jewelry Wire will also moderate a panel on the state of the jewelry industry during the virtual event.

GIA iD100®
Brought to you by
Protect Your Customers and Your Business

You deserve to know what you are selling–to protect your customers as well as your business and your reputation.

Dennis Buzz Busby and Randy Welch
Events & AwardsApr 08, 2026
TJS to Honor 2 Longtime Former Stuller Employees

The Jewelry Symposium will honor two industry veterans with lifetime achievement awards at its upcoming May event.

Weekly QuizApr 02, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Isabel Delgado A necklace
TrendsApr 08, 2026
Amanda’s Style File: April’s Brilliant Birthstone

With their durability, brilliance, and beauty, diamonds are the perfect stone for everyday birthstone jewelry.

QVC Group logo
MajorsApr 07, 2026
QVC Group’s Latest Filing Calls Its Future Into Question

The retailer failed to file its annual report on time and said it may issue a going concern warning.

TopImageCrop.jpg
Brought to you by
Is This You? Every Jeweler Has This Problem; We Have the Solution.

Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.

Headshot of National Jeweler columnist Peter Smith
ColumnistsApr 07, 2026
Peter Smith: A Tip to the Post Office on Workplace Culture

Smith recounts a recent trip to the post office that included an uncomfortable, embarrassing, and public exchange between two employees.

Retiring GIA CFO David Tearle and new GIA CFO John Cowley
GradingApr 07, 2026
GIA CFO David Tearle to Retire in June

John Cowley, who has more than 30 years of experience, is succeeding Tearle as the lab’s chief financial officer.

Gemology Geek Ignite collection tourmaline ring
CollectionsApr 07, 2026
Nerd Out Over Gemology Geek’s First Jewelry Collection

Founder Erica Silverglide has designed 35 colorful pieces set with fluorescing gemstones for the brand's first finished jewelry offering.

Ukrainian Jewelry | Contemporary Jewelry and Art Jewelry from Ukraine
CollectionsApr 07, 2026
Ukrainian Jewelers Highlighted In New Book

“Ukrainian Jewelry | Contemporary Jewelry and Art Jewelry from Ukraine” features 33 contemporary Ukrainian designers and studios.

Fope Golden Now Campaign Imagery
CollectionsApr 06, 2026
Fope’s New Jewelry Debuts Are Golden

“The Golden Now” campaign celebrates the here and now with the brand’s signature styles and a selection of its new pieces.

Former Signet executive Kecia Caffie
MajorsApr 06, 2026
Kecia Caffie, Corinne Bentzen No Longer With Signet Jewelers

Signet confirmed that Caffie, president of Zales and Banter, and Bentzen, who headed Blue Nile, have left the company.

Author Tanzy Ward and her book Precious Black Jewels The Bijou Material Culture of Black Victorians & Edwardians
CollectionsApr 06, 2026
Historian Tanzy Ward Pens Book on Black Victorians’ Jewelry

The antique jewelry dealer talks about the importance of including Black Americans in jewelry history and preserving their stories.

Gemfields emeralds
SourcingApr 06, 2026
Gemfields Reports $51M Loss in 2025

Both its mines faced challenges last year, from operational issues to disruptions in the market.

Screenshot of Taylor Swift's "Elizabeth Taylor" music video
CollectionsApr 03, 2026
Taylor Swift’s ‘Elizabeth Taylor’ Video Puts Jewelry Front and Center

Iconic pieces, like the Mike Todd Diamond Tiara, appear in the superstar’s new music video for her song inspired by the actress.

Neiman Marcus store in Fort Worth, Texas
MajorsApr 03, 2026
Saks Global Says It Will Emerge From Bankruptcy This Summer

The luxury retailer, which went Chapter 11 in January, announced Thursday that it has secured $500 million in exit financing.

NouvelleBox logo
Events & AwardsApr 03, 2026
JCK Luxury, NouvelleBox Partner on New Designer Ballroom

The NouvelleBox ballroom will feature independent jewelry designers, including Lene Vibe, Wyld Box Jewelry, and Kiaia Limited.

Buddha Mama Moon Locket
CollectionsApr 03, 2026
Buddha Mama Brings Its ‘Moon’ Locket To Dallas

The one-of-a-kind locket, our Piece of the Week, opens to reveal three hidden images to keep close to your heart.

Pandora distribution facility Canada
MajorsApr 02, 2026
Pandora Opens New Canadian Distribution Center Amid Tariff Concerns

The new facility was also designed to better serve its growing customer base in Canada.

Michelle Yeoh Mikimoto
TrendsApr 02, 2026
Michelle Yeoh Fronts New Mikimoto Campaign

The campaign is a tribute to the year 1893, when Kokichi Mikimoto created the world’s first cultured pearl.

GIA President and CEO Pritesh Patel at GIA Taiwan campus
GradingApr 02, 2026
GIA Debuts New Campus in Taiwan

It is the only GIA school to offer the GIA Graduate Gemologist program in Chinese.

DCA Second Spark Workforce Initiative Graphic
MajorsApr 02, 2026
DCA Launches ‘Second Spark’ Workforce Initiative

The initiative connects veterans and parents returning to the workforce with careers in jewelry retail.

Michael Angelo
MajorsApr 02, 2026
Hoover & Strong Names New National Sales Representative

The wholesale manufacturer and precious metals refiner has appointed Michael Angelo as its new national sales representative.

Pandora and Foundrae medallion jewelry
MajorsApr 01, 2026
Foundrae Sues Pandora for Allegedly Copying Its Medallion Designs

Foundrae also accused the jewelry giant of copying its mood board style of marketing.

John Jacob Astor IV's Patek Philippe for Tiffany & Co., Battin & Co. pencil case
AuctionsApr 01, 2026
John Jacob Astor IV’s Titanic Pocket Watch Heads to Auction

A Patek Philippe for Tiffany & Co. timepiece owned by the American businessman who died on the Titanic will be offered at Freeman's Chicago.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy