The necklace is featured in the brand’s “Rebel Heart” campaign starring Adam Levine and Behati Prinsloo.
Sharing Tips on Preventing Burglaries, in 7 Minutes
The Jewelers Security Alliance has begun adding training videos to its newly redesigned website and the first one focuses on burglary prevention.
New York--The Jewelers Security Alliance has begun adding training videos to its newly redesigned website and the first one focuses on burglary prevention.
The seven-minute clip, which can be seen on Jewelers.Security.org, features JSA President John J. Kennedy, who runs down a list of recommendations.
Among them are:
--Don’t leave any product, even low-end product, out in showcases overnight;
--Have a TRTL-30x6 safe, which offers protection on all six sides;
--Don’t place the safe near an outside wall;
--Never ignore an alarm call but, when responding, always enter the store with the police;
--Have multiple people on the alarm call list in case people are sick, out of town or just unreachable; and;
--Test the store’s alarm system regularly.
According to the JSA, there were 287 burglaries in 2016, up from 256 in 2015 and 244 in 2014. (A burglary is defined as a crime in which the perpetrator or perpetrators enter the premises after closing to commit the crime. This includes hiding in a jewelry store, stealing product and then breaking out after the store has closed.)
The JSA has been tracking crime in the jewelry industry since 1883 and has had a website since 1996.
It relaunched its website last month, with an enhanced platform for video and a more mobile-friendly design.
Kennedy said that the JSA will regularly be posting short videos on key crime topics like burglary alongside the site’s regular crime news, video surveillance, media coverage and statistics.
The site also has a blog section where police and jewelers can sign in to post information on jewelry crimes and suspects.
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