The New Hampshire-based store has expanded to Boston, propelled by the success of Alex Bellman’s TikTok page, “The Truthful Jeweler.”
Couple Wanted for Serial Diamond Switches Arrested in Texas
David Luis Sixtos and Ashley Vanessa Tarango have been apprehended in connection with a rash of thefts across the region.

Waco, Texas--The couple wanted for switching diamond rings with cubic zirconia versions in jewelry stores across Texas and Oklahoma have been arrested.
According to the Waco Tribune-Herald, David Luis Sixtos and Ashley Vanessa Tarango were arrested in Waco in the last few days of August. According to the arrest affidavit, the pair confessed to carrying out their bait-and-switch scheme at a Waco Zales, as well as several other stores in Texas.
They are currently being held at the McLennan, Texas county jail on grand larceny charges.
The Jewelers Security Alliance issued a warning earlier in the summer, alerting jewelers to the suspects’ scheme, which they allegedly perpetrated in Arlington and Dallas, as well as in Oklahoma City, Oklahoma and Moore, Oklahoma, in May and June of this year.
The Tribune-Herald reported that the Waco Zales was also hit by the couple during this period.
Sixtos and Tarango pretended to shop for engagement rings before the male suspect said he had to go to his car to retrieve his wallet.
The female suspect then switched the ring with a cubic zirconia replacement, before pretending she had to attend to a sudden emergency, leaving the store.
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